Raffles Dubai First Racing Swish Event A Great Success

Top Quote Raffles Dubai and Hellwafashion.com partner held an eco-friendly fashion event exclusively for ladies and found a new niche for the fashion scene and a new thirst for fashion. End Quote
  • (1888PressRelease) December 03, 2010 - Dubai - Raffles Dubai held their first Racing Swish event at the weekend to a resounding success.

    Partnering with hellwafashion.com the premier Dubai based online fashion blog, Raffles Dubai (http://www.raffles.com/dubai) gave 50 ladies the opportunity to bring along dresses or hats and then exchange them for other outfits that were brought along by other ladies. In addition to the Swishing, the ladies were also treated to an amazing gift bag sponsored by Look-Up make-up & Sukar.com amongst others. There was also a great selection of raffle prizes with donations from Raffles Dubai, Flip camera, Volvo, and Love Soni jewellery. And topping off the afternoon the ladies were also treated to a delectable Afternoon Tea, again courtesy of Raffles Dubai (http://www.raffles.com/EN_RA/Property/RDB/Location_Attractions/Hotel_Information.htm).

    Emma Fraser, Director of Marketing and Communications Raffles Dubai, said, "The concept of Swishing is new to Dubai and was the brainchild of hellwafashion.com and its owner Bebhinn Kelly. We were delighted to partner with Bebhinn as not only did we find the concept unique, it is also in line with Raffles Dubai involving themselves more with fashion events in the future. The guests were so delighted and enthusiastic about the event that based on this success we are planning more for 2011."

    Swishing parties, which have taken the United Kingdom by storm, are a fantastically fun and free way to walk away with a new outfit, whilst helping to save the planet. Essentially swishing is quality clothes swapping (no jumble sale items wanted here!) - so, one gets to dig out the clothes that have only been worn a handful of times, or have lurked unworn at the back of the wardrobe, and exchange them for clothes you really do want, and will wear.

    After such success Raffles Dubai and hellwafashion.com will plan more Swishing events in the future designed around different themes that fit in around the year's social calendar.

    Bebhinn Kelly, Owner and Founder of hellwafashion.com said, "I am so pleased with the way the event was received and how happy the ladies were that we definitely want to plan more in the future. Notwithstanding the uniquessness of the event, our partners and sponsors, look-up make up & sukar.com, all contributed to the success."

    In the UK alone 900,000 tonnes of shoes and clothes are thrown away annually, with only 200,000 tonnes of this recycled, the remainder going to landfill.

    For further information contact:
    Bebhinn Kelly - bebhinn ( @ ) hellwafashion dot com
    Or simply register on the hellwafashion website to receive regular updates- www.hellwafashion.com


    Raffles Hotels & Resorts epitomises enchanting experiences, embodying global sophistication and residential charm, imbued with heartfelt service "like a gentle breeze". At Raffles, guests arrive as residents, leave as friends and return as family.

    Raffles' relentless pursuit of service excellence has earned its hotels and resorts a legion of international accolades, including Condé Nast World's Best Places to Stay and Travel & Leisure World's Best Awards. Its flagship Raffles Hotel Singapore was voted Best Hotel in Asia for four consecutive years by readers of Ultratravel magazine by The Daily Telegraph while Raffles Beijing Hotel was named Best Luxury Hotel by Travel Weekly China in 2009. In addition, Raffles Hotels & Resorts is consistently ranked among the world's top hotel brands in the annual Condé Nast Traveler Business Travel Awards.

    Raffles Hotels & Resorts is owned by FRHI Holdings Limited, a leading global hotel company with 98 hotels and resorts worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded residences, Estates and luxury private residence club properties. For more information, please visit www.raffles.com

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