Qualtran Facilitates Hero MotoCorp-EBR Strategic Partnership

Top Quote Hero MotoCorp ties up with EBR to bring next-generation high-end bikes to India and augment its R&D capabilities. End Quote
  • Cleveland-Lorain-Elyria, OH (1888PressRelease) February 29, 2012 - Hero MotoCorp Ltd (HMCL), the world's largest two-wheeler manufacturer, and the US-based Erik Buell Racing (EBR) last week announced a strategic partnership for technology sharing with the objective of developing future models with cutting edge technology and design.

    Through this alliance, Hero MotoCorp will also, for the first time, enter the exciting world of international motorcycle racing. The company will mark its foray into the racing arena by sponsoring two teams: Team Hero and AMSOIL Hero - a first by any Indian two-wheeler company at the AMA Pro Racing National Guard Superbikes Championship. Popular young racer Danny Eslick will represent "Team Hero" while another well-known racer Geoff May will represent team AMSOIL Hero - both riding on EBR 1190RS bikes.

    This alliance was facilitated by Qualtran LLC, a consulting firm with offices in US, UK and India. Qualtran specializes in orchestrating global business relationships by identifying disruptive and cutting edge technologies and facilitating alliances.

    Mr. Sunil Sawhney, Co-Founder of Qualtran said "It has indeed been a privilege to bring together two iconic global brands and play this role in contributing towards the creation of a future technological power-house. The facilitation process bore in importance the background of both technological and cultural fit".

    Mr. Sandeep Malik, President of Qualtran added "We thank both Mr. Munjal and Mr. Buell for letting Qualtran play the role of a catalyst in facilitating this landmark partnership."

    Mr. Pawan Munjal, Managing Director and Chief Executive Officer of HMCL and Mr. Erik Buell, Chairman and CTO of EBR, acknowledged the efforts of Mr. Sunil Sawhney and Mr. Sandeep Malik, co-founders of Qualtran and their entire team in facilitating the alliance and wished them success for future. The EBR 1190 RS bike, showcased at the press conference last week, was recently awarded Best Superbike by Cycle World and Best Dreambike by Motorcyclist, both leading global publications in the world of motorcycles.

    EBR- an East Troy, Wisconsin-based firm, specializes in designing and manufacturing powerful and high-speed motorcycles under the EBR brand, as well as providing consulting services on vehicle/component design and development processes.

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