Pure Elegance, becoming first Indian company that will be representing in Cannes film Festival

Top Quote Pure Elegance is the fashion company that is serving both Indian and American women. It is a pioneer in omnichannel retailing and is growing rapidly for its unique product offers. It strives to promote handwoven textiles at a global level by setting new standards for visual expression. End Quote
  • (1888PressRelease) May 11, 2018 - The glorious 71st Cannes Film Festival along with the prestigious Global Short Films Awards Ceremony will be featuring crème de la crème coterie to celebrate the spirit of fashion, music, movies, and entertainment. America’s premier Indian fashion brand, Pure Elegance, will showcase exclusive handwoven couture at the much-coveted Global Short Film (GSF) Awards and Gala Ceremony this year which will be held at the Intercontinental Carlton Cannes on May 19th, Saturday. It is Located on the French Riviera and listed as a French National Historic Building.

    Contemporary Indian and eclectic ethnic fashion are the widely used words to describe the Indo-American label Pure Elegance. Pure Elegance has been a staunch supporter of Indian hand-woven textiles and traditional craftsmanship. Its objective is to promote India’s traditional silk fabrics and weaving methods and help sustain livelihoods of the women artisans in this trade. “

    Inspired by the rich traditional handlooms from India, this collection epitomizes women globally who multitask everyday effortlessly and bloom where they are planted. Each piece is tailored with finery to exude the essence of such bold, strong-headed and independent women with vibrant and rich hues that are both traditional yet modern. Although the “Indian element” is visible overtly, the collection has a good mix of modern and chic.

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