Potential.com Launches Third Edition of 'SME Evolution Program' in the MENA region

Top Quote Potential.com, a leading international business development company, today announced the launch of the third edition of the 'SME Evolution Program', a free web-based and live business seminar initiative for small and medium enterprises (SMEs) across the MENA region. End Quote
  • (1888PressRelease) April 12, 2012 - The three-month cycle that kicked off on April 9th is ready to take on a wider group of SMEs. Following its launch and success in new countries earlier this year, this Spring rollout is expanding throughout the UAE, Saudi Arabia, Bahrain, Qatar, Turkey, Lebanon, Egypt, South Africa and many more.

    The SME Evolution program is a first-of-its-kind initiative that empowers business enterprises with skills and know-how to compete effectively in the international marketplace. The webinars deliver one session per week in English, Arabic, Turkish and French enhancing the program's reach to a wider SME audience and making it more unique. Apart from the online training sessions, Potential.com conducts a series of live onsite workshops to help SMEs network with their peers throughout the Middle East and North Africa region in order to gain support from each other. Mentors are also assigned to extend guidance as well as answer enquiries.

    Regional partners include Aramex, a regional success story, as well as international top market players such as Google, Intel, SAP and AllWorld Network, an organization established by Professor Michael E. Porter of the Harvard Business School. On the local scene, major partners, such as STC in KSA and RSA in UAE, join over 20 additional partners to support this unique program.

    Shadi Banna, Managing Partner of Potential.com, said: "Since the launch of the SME Evolution program in February 2011, more than 3,000 business owners and directors have participated in the seminar and gained valuable support. The third season of the SME Evolution program reaffirms our commitment to sharing knowledge among keen entrepreneurs. Based on the success of the second round of workshops, Potential.com has been able to reach a broader generation of business owners ready to take their enterprises to the next level and make a difference with what they have to offer. "

    The extensive curriculum covers 12 topics focusing on communication and negotiation skill development, financing and funding, leadership, productivity, as well as time management and planning. These are in addition to other components that are essential for business development and growth. Prior to the program's kick-off, introductory sessions have been delivered by Potential.com team including Celine Chami, Partner, Brand Architecture and Hasan Makansi, Partner, e-Commerce. Following this introductory webinar, the first training session, covering Strategy, has been wrapped up on Monday, April 9 in Arabic as well as Tuesday, April 10 in English, and is still going on in French and Turkish on Wednesday April 11 and Thursday April 12.

    The SME Evolution program offers an opportunity for SMEs to register in a free interactive business development initiative. It allows participants to gain best practices for improving efficiency, expanding presence and growth as well as competing internationally. It also facilitates the creation of job opportunities and provides valuable exposure to small and medium enterprises.

    SMEs interested in enrolling for the free web-based seminar are invited to register on http://potential.com/register/
    Make sure you register now and make the next training session on April 16!
    For more information on Potential.com, please visit www.potential.com

    About Potential.com:
    Potential.com has pioneered the innovative Next Generation Performance framework for DEVELOPING STARS, whether Individual Entrepreneurs, Large Organizations or employees within SMEs. Founded in 2005 with headquarters in Dubai and team locations across the Middle East region, Potential.com is supporting thousands of individuals and hundreds of companies to kick-start their businesses, improve their performance, boost sales, improve customer service performance, innovate, expand and develop their Next Generation Leaders.

    The company's portfolio consists of consulting, coaching and training capabilities, deployed across products such as the flagship Potential.com Entrepreneur program for Individual Entrepreneurs as well as bespoke development programs for SMEs and Large Organizations. Potential.com follows a special and unique methodology of work with its customers. It uses a customized sequential program to evaluate the situation of the client's business, discover areas that need improvement, undertake training and onsite coaching and then re-evaluate results.

    During the past five years, Potential.com helped dozens of entrepreneurs to start up their companies and supported hundreds of SMEs to expand their business. Moreover, Potential.com has provided tailored performance improving programs to over 50 leading corporations including Abu Dhabi Chamber of Commerce, Doha Bank, Dell, Du, Belkin, HP, and Saudi Telecom.

    For more information, please contact:

    Elizabeth Abouhaidar
    PR Specialist, Potential
    Phone: +961 70102660
    Email: Elizabeth ( @ ) potential dot com

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