PosturePlast Mark the Start of Festival Season with Festival Survival Kit Competition

Top Quote PosturePlast, the drug-free support for lower back pain, is encouraging festival-goers to keep their backs safe this summer with a Twitter giveaway to win one of two festival survival kits. End Quote
  • (1888PressRelease) June 08, 2012 - 1 in 5 people suffer from lower back pain, but for festival-goers the risk of a back injury is increased as a result of putting up tents, sleeping on a hard floor, standing for long periods and carrying a heavy rucksack. To help festival-goers enjoy a safe and pain-free festival season, PosturePlast are giving away two festival survival kits, and five runners up will also receive a PosturePlast.

    PosturePlast ( followers are asked to retweet one of PosturePlast's Tweets with the #festivalsurvival hashtag for their chance to win. The survival kits, worth around 15.00, include dry shampoo, mini toothbrush and toothpaste, sun screen, a pocket torch, plasters, antibacterial handwash and a PosturePlast.

    PosturePlast will also be sharing tips to help festival goers avoid back pain throughout summer which include packing heavy objects nearer to the spine in a rucksack, using a camping chair to break up long periods of standing and not putting up a tent alone. Osteopath and PosturePlast ( inventor Adam Dallison explains, "Whether a bad back is sustained putting up a tent, dancing or sleeping on a hard floor, there is one root cause of all of these; bad posture People often see bad posture as how they sit or stand, but bad posture encompasses all of the ways we move -bending, twisting or stretching."

    Entries will be accepted until Thursday 14 June which is also the day that Beach Break Live - the biggest student festival in the UK - begins. The winner will be chosen at random and announced on both Twitter and the PosturePlast Facebook ( page shortly after this date.

    About PosturePlast: PosturePlast is a class I medical device, which has been designed by Osteopath Adam Dallison to both provide pain relief for lower back pain, as well as helping encourage correct posture in the wearer. It takes the principle of the clinically proven method of taping, used by osteopaths and physiotherapists for many years, but makes it easy for people to use on their own. Trials were carried out on PosturePlast between May and July 2010 in conjunction with four GPs surgeries and after consultation with the President of the Society for Back Pain Research.

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