PHXX Unveils OTT Live Streaming Service for Operators and Broadcasters

PHXX has expanded its ReachOTT platform to include new OTT Live Streaming that is built to serve operators and broadcasters of any size and allow them to create basic, premium and video-on-demand content packages. End Quote

Live Streaming is a critical component of any OTT solution. It needs to be simple and work with a wide range of devices and screens.

(1888PressRelease) April 17, 2012 - Orlando, Fla. - PHXX, a platform development company with expertise in over-the-top video, new media and gaming, has expanded its ReachOTT platform to include new OTT Live Streaming that is built to serve operators and broadcasters of any size.

The PHXX platform enhancements allow operators and broadcasters the capabilities to build competitive TV services similar to those being offered by IPTV/cable TV service providers, including creating basic, premium, and video-on-demand content packages/offerings by using OTT streaming and P2P (peer-to-peer) capabilities to ensure network viability.

The integrated solution is available to telecommunications companies and satellite/terrestrial TV broadcast partners around the globe. PHXX's OTT Live Streaming features the latest in content management, security, program guide data ingestion and presentation, and TV anywhere, including a number of end-user device options.

The new OTT Live Streaming capability of the ReachOTT platform includes the technologies of leading industry partners and includes features as described below:

- Integration with Harmonic for Encoding, Transcoding, and content preparation using the ProView and ProStream products. Harmonic develops a complete range of solutions for increasing production capabilities, improving video quality and achieving ultra-efficient video delivery.

- Integration with Verimatrix for live streaming security and delivery through to PC, iPad, Android devices, LG Smart TVs, Connected Blu-ray DVD Players, LG Upgrader STBs and Connected 3D Home Theatre Systems. Verimatrix is a recognized leader in software-based security solutions, specializing in securing and enhancing revenue for multi-screen digital TV services around the globe.

- Development of full Electronic Programming Guide (EPG), with industry standard ingestion from a variety of metadata sources. This allows telecommunication operators and satellite/terrestrial TV broadcasting companies the ability to quickly establish a live streaming electronic program guide to facilitate users accessing and discovering content that is available via live streaming channels originating from multiple content providers.

An advanced feature of the new OTT Live Steaming service is the ability to automatically create an 'OnDemand' content library from the live streams along with the associated program (e.g. EPG) information. This presents users with a complimentary or 'companion' service to their live TV experience that could include 'Network PVR' (nPVR), 'Catch-Up TV', or even an 'On-Demand' offering. The OTT Live Streaming enhancement is easy to use and scalable, enabling smaller telecommunication providers and broadcasters to offer new services knowing that the platform they selected can provide them the support and full suite of features that larger operators demand.

"Live Streaming is a critical component of any OTT solution. It needs to be simple and work with a wide range of devices and screens," said Tony Bevilacqua, Vice President of Business Development for PHXX. "The inclusion of traditional linear content allows small and mid-sized operators and broadcasters the capability of deploying a TV service within a market and infrastructure that had been unable to support an IPTV solution."

About PHXX
PHXX is a Central Florida-based platform development firm with a specific focus on advanced media delivery solutions. PHXX has been a successful enterprise since 2004 and has continued to expand and update their role in the media and technology markets. PHXX's main interests are focused on the successful deployment of video-on-demand (VOD) and over-the-topology (OTT) solutions, media portal production and management, and online gaming portal services. These services, utilized as both a package or as one unique solution, are assisting telecommunication companies, among other industries, around the globe. For more information about PHXX visit http://www.phxx.com, follow us on Twitter at ( @ ) PHXX dot

Media Contact:
Tony Bevilacqua
VP, Business Development
Office: +1-407-792-0404
Fax: +1-407-792-0408
tony ( @ ) phxx dot com

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