Collaborates With Evok

Top Quote The specialty home interiors from Hindware to expand its furniture range. End Quote
  • (1888PressRelease) August 23, 2014 -, India's No.1 online Furniture, living and Home products marketplace announced a tie-up with Hindware Home Retail Pvt. Ltd. (HHRPL) which is operating under the brand name Evok, a 100 percent subsidiary of HSIL to retail their range of superior quality home furniture on the website. Pepperfry is currently leading the online furniture market and through this partnership it plans to expand its furniture range to offer differentiated furniture designs across the country and strengthen its leadership position.

    In addition to the existing portfolio of over 11,000 furniture designs, Pepperfry will showcase the entire furniture range from Evok, which has been designed using high-quality materials and finishes to suit every type of style interior style and theme on the website. Evok is known for its world-class contemporary lifestyle home products and retails its products through 19 outlets in key cities of India.

    Through this alliance, Evok will leverage Pepperfry's large online customer base and expand its presence across the country. Commenting on the association, Mr. Ajay Seth, COO & Business Head, Evok, said, "Pepperfry will help us in reaching out to a larger customer base as in the last few years, E- commerce market has evolved in India and due to paucity of time, lot of customers are shopping from comforts of their homes Pepperfry will enable us in connecting with these customers."

    Talking about their focus on developing a strong merchant base in the online furniture segment, Ashish Shah, COO and Founder said, "Our alliance with Evok, one of the leading brands in the home interiors segment makes perfect sense as the products offered by the brand matches our ethos of providing a large range of high quality modern designs at affordable prices."

    Currently, Pepperfry hosts a range of local and international brands and also offers a wide range of made-to-order solid wood furniture. "We have built a strong foundation in supply chain that has enabled us to distribute large quantities of furniture to hundreds of towns across the country. With this infrastructure we will continue to empanel more and more merchants and brands from across the country to fulfill our value proposition of providing our customers with an extensive choice of furniture designs at the click of a mouse," he further added. will showcase entire furniture range from Evok including designs for living room, dining room & bedroom. already offers a large portfolio of around 70+ furniture brands with leading names like Mudra, Nilkamal, Spacewood, ( @ ) Home, Durian, Furniture Kraft and HomeTown selling on the website dot Pepperfry dot com offers free shipping and installation on all furniture items and ships to more than 1000+ towns in the country through its own last mile delivery infrastructure and logistics partners dot

    Pepperfry is India's No. 1 online Furniture, Home and Living destination, offering customers a wide selection of amazingly priced Furniture and Home merchandise with a consistently great shopping experience. The Pepperfry managed marketplace is the ideal platform for entrepreneurs who wish to sell their merchandise to millions of discerning customers and Pepperfry today works with close to a thousand merchant partners to showcase their design skills, craftsmanship and service orientation to customers across India and the world. Our mantra is to be the one stop shop for customers seeking to spice up their home.

    About Evok
    EVOK launched in 2008 is a brand of Hindware Home Retail Private Ltd (HHRPL), a 100% subsidiary of HSIL Limited. EVOK stores offer over 20,000+ stock keeping units in categories such as Furniture, Furnishings, Bath products, Modular Kitchens, Modular Wardrobe, Entertainment Units, Flooring, Lighting and Lifestyle home accessories sourced & coordinated from across the world. This facilitates discerning consumers with coordinated home interior solutions driven by themes which accentuate their lifestyle & fulfil their aspirations. Apart from products, EVOK also provides 'Design to Build', a personalized end to end interior planning and design services to B2B Customers.

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