Parkway Lofts in Bloomfield, N.J. Surpasses 50 Percent Leased Milestone Phase III Now Available at Prism's Multi-Family Adaptive Reuse Project

Phase III now available at Prism's luxury loft-Style rental community. Apartments in Phase III represent some of Parkway Lofts' most desirable building locations. End Quote

Newark, NJ (1888PressRelease) November 07, 2014 - One of Northern New Jersey's most prestigious luxury rental addresses, Parkway Lofts in Bloomfield, has entered the busy fall season on a high note. After a summer of brisk leasing activity, the multi-family adaptive reuse project is more than 50 percent leased, according Prism Capital Partners LLC, the community's developer.

Following the successful renting of Phases I and II, apartments in Phase III are now available, according to Edwin Cohen, Prism's principal partner. Units in Phase III represent some of Parkway Lofts' most desirable building locations, offering residents spectacular panoramic views of New York City and the Watchung Mountains.

"At Parkway Lofts, we have created a rental experience that simply is unlike any other in the area," said Cohen. "Our newly unveiled Phase III clearly illustrates the luxury found in these loft-style apartments, and rental activity only is expected to intensify. Prospective residents are urged to act quickly to avoid being shut out of this truly remarkable housing opportunity.".

Blending industrial-inspired design with cutting-edge amenities, Parkway Lofts represents the epitome of luxury living. Prism redeveloped this landmark six-story warehouse building - originally built by the General Electric Co. in 1915 - into 361 loft-style apartments. Apartments include a mix of spacious studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,700s.

Units feature 17- and 12-foot ceilings soaring above exposed columns and beams; 13-foot insulated windows; concrete floors; custom lighting fixtures; designer kitchens with Quartz countertops, stainless-steel appliances, custom wood cabinetry and glass-tile backsplashes; and lavish bathrooms with ceramic-tile flooring and porcelain surrounds. Each floor plan boasts a mix of open concept and defined spaces, providing tenants with unparalleled freedom to create a home that's uniquely their own.

Residents enjoy a full complement of indoor and outdoor amenities including a gracious rooftop deck with fire pit and ample comfortable seating; a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; a private party and billiards room with a 14-foot bar, televisions and tufted banquettes; and a dog run. Among the community's most exclusive on-site amenities is its 24-hour resident-only convenience store, stocked with a selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more.

In addition to the amenity spaces, Parkway Lofts provides its residents with the convenience of a 24/7 attended lobby, a secure parking garage, and additional in-building and surface parking. Along with a washer/dryer in each apartment unit, residents have access to larger commercial-style laundry facilities and storage lockers on each floor. NJ Transit's Watsessing Avenue Station is located just 1,000 feet from the development, a convenience valued by the building's commuters.

Parkway Lofts is located in the heart of Essex County directly off Exit 148 of the Garden State Parkway and in proximity to the New Jersey Turnpike, I-280, routes 3 and 46, and Newark Liberty International Airport. Numerous shopping, dining and entertainment venues in the immediate vicinity add to the convenience of the location. Higher education, healthcare facilities, and recreational pursuits also are nearby.

Parkway Lofts' on-site leasing center is located at 5 Lawrence St. in Bloomfield and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.

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