Outdoor campaign drives promotion of Delhi Duty Free - India Largest Duty Free Retailer

Top Quote A powerful brand campaign launched to promote the brand. End Quote
  • (1888PressRelease) October 06, 2011 - Delhi Duty Free Services Private Limited (DDFS); India's Largest Duty Free Operator; launched a media campaign to promote the brand. With this DDF became the first duty free retailer in the region to use various integrate marketing communication channels to promote itself. It also marks the moment of truth that DDFS is the leading travel retail domain in the country.

    DDFS recently appointed Brand Planet its communication agencies on record. The outdoor campaign is primarily planned around arterial and central business district roads approaching airport to promote DDF as a one stop destination for all leading global duty free brands in Confectionery, Perfumes, Cosmetics, Liquor, Accessories at most irresistible prices. The drive focuses on capturing the attention of holiday travelers and frequent travelers. The maiden campaign is an attempt to connect with millions of potential travelers in National Capital Region.

    The campaign has been themed as "A Whole New World" to invite travelers to experience world class store atmosphere, assortment of best global brands, widest range ; irresistible prices as compared to other duty free markets and city process.

    The outdoor campaign will be supported with couple of instore promotional campaigns which will have nonstop offers related F1 called "Shopping Brand Prix"; closer to Diwali "Diwali Delights". Over 120 offers across categories have been planned along with thematic visual merchandising.

    About DDFS
    Delhi Duty Free Services Pvt. Ltd. (DDFS) is a joint venture company between DIAL (Delhi International Airport Limited), IDFS (Indian Duty Free Services) and ARI (Aer Rianta International). The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS will be single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India's progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world's prominent travel retail shopping experiences and destination.

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