Ottolenghi Media guides companies into social commerce arena

Social commerce opens online opportunities for businesses and professionals to gain and retain customers, says marketing firm president Hugo H. Ottolenghi. End Quote

West Palm Beach-Boca Raton, FL (1888PressRelease) July 30, 2011 - Ottolenghi Media has added social commerce to its public relations, marketing and advertising services for businesses and professionals in northern Palm Beach County.

"Social media is rapidly evolving into a way to generate new revenue," says company president Hugo H. Ottolenghi. "Smart companies are cashing in on their online efforts."

Social commerce is the newest and most dynamic growth area of the Internet today. Sales through social commerce are expected to grow in the United States from $1 billion this year to $14 billion in 2015, according to Booz and Co., a global consulting firm.

"Large numbers of people will choose and buy their products and services using social media," says Ottolenghi. "Savvy businesses and professionals can gain customers and clients in ways and numbers they could never before."

Until now, social media were effective in building brand awareness such as "Likes" on Facebook and generating leads through online bargains. Now, businesses and professionals can use social media to generate revenue and build customer loyalty.

"Imagine what would happen if you put your best customers with potential new customers in your store or office," Ottolenghi says. "With social commerce, that occurs online and sales take place on the spot."

Social commerce moves individuals and businesses from being fans to customers making repeat purchases, Ottolenghi says. Those customers can also be cross-sold complementary goods and services.

"The dynamics of social commerce are changing the way people making buying decisions," Ottolenghi said. "In the real world, we ask a friend for a recommendation for a good doctor, lawyer or restaurant. The same is now starting to happen in the online world where the numbers - and the revenue potential - are much, much greater."

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