Online Educational Resource Center to Help U.S. Businesses Bridge the Cultural Gap with Latin American Businesses and Consumers

Top Quote SLS Publications Announces Launch of Online Educational Resource Center to Help U.S. Businesses Bridge the Cultural Gap with Latin American Businesses and Latino Consumers in the U.S. SLS Publications is a forum dedicated to education about cultural issues distinguishing U.S. and Latin American businesses. End Quote
  • (1888PressRelease) November 13, 2010 - Lakeland, Florida - Fall - SLS Publications, a subsidiary of Spanish Language Solutions®, has launched a website to serve as a resource center dedicated to education about cultural issues distinguishing Anglo and Latino behavior in the business context. Its purpose is to help improve working relations between U.S. employers and monolingual Spanish speaking employees; help professional and social service providers to sensitively serve their Hispanic clientele; enable U.S. retailers to profit from increasing Hispanic purchasing power; and improve the cultural IQ of U.S. business travelers to Latin America.

    The website at hosts a blog to discuss cultural issues distinguishing the way U.S and Latin American executives do business; bridging the cultural gap to help U.S. employers to retain their Spanish speaking employees; ways to attract Hispanic customers to U.S. businesses; developing successful business relationships with Latin American trade partners; and sharing strategies to improve cross-cultural communication.

    "We envision our blog site as a sort of Q&A session," said SLS Publications founder, Lori Madden. "Visitors can post specific cross-cultural challenges they are experiencing in the work place or abroad and we will then make suggestions and invite other community members to contribute to the solutions."

    The cornerstone for the website is the publication of Deciphering the Latino Consumer: A Guide for Employers, Professionals, Retailers and Business Travelers. The guide seems timely during the current economic downturn. U.S. economists and politicians advocate increasing exports from the U.S. to emerging markets as a strategy to help better position the U.S. for future economic stability. The book is full of cultural tips for business travelers to Latin America to prepare them to succeed in forging lasting relationships. It is also informative for U.S. businesses and professionals wishing to market their products and services to an expanding Hispanic consumer base in the U.S.

    Unlike most other books and articles about Hispanic consumer behavior, Deciphering the Latino Consumer provides a cultural framework for understanding the reason for these behaviors. It's easy to read; sparing in words; and packed with marketable ideas. It gives a cultural context for Hispanic behavior in general, and Hispanic buying patterns in particular. There is a separate section dedicated to doing business in Brazil, which explains the 'Latino' in the title--it covers Spanish and Portuguese speaking Americans. The book retails for $19.95 and is available for purchase on the SLS website and at (ISBN 9781451566024).

    U.S. employers of Hispanic workers may be interested to know that the SLS website offers custom-designed Spanish language training software. The training modules are designed to teach supervisors of Spanish-speaking employees how to communicate daily rudimentary instructions to their workers in Spanish. Unlike other foreign language software on the market, the clients help design the training modules according to their specifications.

    SLS founder and author of Deciphering the Latino Consumer, Lori Madden, has a Ph.D. in Spanish and Portuguese languages and Latin American Literature. She has a long professional career in educating adults in Spanish, Portuguese and Latin American culture and in designing foreign language instructional curricula in academic and corporate environments.

    Anyone may visit the SLS Hispanic Consumer Resource website at to learn more about Latino business culture topics, contribute to the discussion board, read free articles, purchase Deciphering the Latino Consumer and learn how to custom-design Spanish language training modules for managers and supervisors of Spanish speaking employees.

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