Olympus Imaging Names Ethinos Digital Marketing as Its Digital Marketing Partner

Top Quote Ethinos Digital Marketing has been chosen as the digital marketing agency for Olympus Imaging India Private Limited. Ethinos will now be accountable for the brand's social media management, website maintenance, and online community engagement. End Quote
  • Cambridge-Newton-Framingham, MA (1888PressRelease) June 07, 2013 - Ethinos Digital Marketing has been selected as the digital marketing agency that will strategize and execute online marketing for Olympus Imaging, a brand that seeks to leverage digital media to boost its business of digital cameras, DSLRs, binoculars, digital voice recorders, and accessories. Ethinos will enable Olympus to target its presence to relevant geographies, and increase visibility; which will automatically translate into more sales of its products and services.

    Ethinos will be responsible for communicating the brand message and building awareness online; as well as ensuring that the brand reaches out to the right target audience and achieves its marketing objectives.

    By creating a strong online presence, Olympus aims to reach out to a wider Indian audience, across geographies, and get people involved and engaged in photography. The move to integrate digital media into the marketing activities and leverage it to popularize Olympus' opto-digital technology represents the brand's commitment to remain relevant to a reasonably young and technology-friendly Indian audience.

    Ethinos, a digital marketing company with an experience in handling all aspects of online marketing for events, personalities, and brands across various industry verticals; is in a position to steer the brand in the right direction owing to their expertise and professionalism.

    "Working with Ethinos is a breath of fresh air. Communication is fast and efficient, great attention is given to details, to our project, and the quality of deliverables is always top-notch. We can vouch for their professionalism to anyone," says Jaswant Vaghela, Product Manager, Olympus India, on working with Ethinos.

    As part of this engagement, Ethinos is involved in providing a complete 3600 range of services right from website maintenance to social media management and online community building. The digital solutions aim to keep the existing members of the Olympus community engaged and reach out to a wider client base to grow the number of loyal Olympus users.

    "We are glad to work with Olympus; not just because of the unique brand they represent, but also because a lot of our team members are creative enthusiasts who are passionate about photography and technology. An ideal combination for Olympus!" says Siddharth Hegde, Managing Director, Ethinos Digital Marketing, on adding Olympus to Ethinos' client list.

    About Olympus Imaging
    Olympus develops innovative technology solutions that contribute positively to society. It is this innovative streak that has given rise to the term opto-digital technology coined by Olympus which represents a complete integration of traditional optical and advanced digital technology. Olympus is committed to the Indian market and continues to produce world-class products that allow Indians to tell their unique digital stories.

    About Ethinos Digital Marketing
    Ethinos Digital Marketing is a boutique digital marketing agency with a unique hands on approach to help its clients with complete and effective solutions for all aspects of digital marketing which include Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Design, Mobile Marketing and Email Marketing.

    For more information, please visit: www.ethinos.com
    Connect with Ethinos on Social Media: facebook.com/EthinosDigital | twitter.com/ethinos
    Media Enquiries:
    Sameer Shriyan
    Head Branding & Design
    318, 3rd floor, Powai Plaza, Central Avenue,
    Hiranandani Gardens, Powai, Mumbai - 400 076, India.
    Tel. No.: +91 9820337559

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