NYC Apartment Sells 16 Days After Staging While the Average Time on the Market is 111 Days

Top Quote 16 days after having their apartment professionally staged, New York City apartment owners accepted an offer at just under the asking price. End Quote
  • New York, NY (1888PressRelease) November 04, 2011 - Just 16 days after their apartment at 77 Bleecker Street in Greenwich Village was professionally staged by Designed to Appeal, a Manhattan and Hamptons based home staging and interior redesign company, the owners accepted an offer at 98%of the asking price.

    According to Halstead Property's Third Quarter 2011 report, the average time on the market for New York City condos and co-ops is 111 days and sells for about 96% of the asking price.

    "The apartment looks amazing!" said Lisa Weiner-Koenig, Senior Vice President at Halstead Property. Donna Dazzo, President and owner of Designed to had just completed staging Ms. Weiner-Koenig's listing, one of many that Dazzo has staged for Weiner-Koenig at 77 Bleecker.

    It all started when Dazzo did a home staging consultation where she provided the homeowners with a list of things to do to get the apartment in show-ready condition and to appeal to the targeted buyer. The beauty of this one-bedroom loft apartment couldn't be seen through all of its clutter and excess furniture.

    Dazzo recommended the following, and the motivated sellers got it all done in less than a week:

    • Paint the walls in the main living areas warm beige.
    • Remove all of the excess clutter by discarding it or packing it up and storing it, which the owners would have to do anyway once the place was sold.
    • Remove large pieces of furniture in the living room to make room for a dining area, so that the foyer could be repositioned from a dining area back to a foyer.
    • Purchase area rugs for the living room and foyer and fresh white towels for the bathroom.

    Then Dazzo and her team:

    • Brought in a few small pieces of rental furniture to replace the larger pieces that were removed
    • Replaced the bland and outdated ceiling light fixtures in the foyer and kitchen
    • Shopped for some decorative accessories to take things up a notch
    • Repositioned the owner's existing artwork for optimal placement
    • Converted the foyer from a dining room back to its original purpose

    The owners' total investment in staging and improvements was a little over 1% of the asking price and well worth the investment, given the quick and profitable results: sold in 16 days at just under the asking price. "We love how the apartment looks and can't even believe it's our same apartment!", the owners said.

    For further details about Donna Dazzo and Designed to Appeal, please visit their website: To schedule an appointment, please call 917-297-1528 or email info ( @ ) designedtoappeal dot com dot

    Designed to Appeal, a home staging company serving New York City and the Hamptons, Long Island, helps homeowners and real estate agents sell homes quickly and profitably, by expertly creating an environment that the targeted buyer wants to live in. They also help homeowners not looking to sell with interior redesign, which involves using mostly what the homeowner already has, supplemented with carefully selected new furnishings and decorative items.

    Donna Dazzo
    President and Owner
    Designed to Appeal, LLC
    info ( @ ) DesignedToAppeal dot com

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