Numberly and Albatross unveil fourth edition of exclusive study 'The Journey of a Luxury Consumer' at The London EDITION, 16th September 2015

Top Quote Numberly, a digital data marketing firm specialising in helping advertisers optimize their marketing strategies, and Albatross Global Solutions, a market-research firm specialising in improving retail performance and understanding consumer trends in the luxury sector, have teamed up to study the behaviour and expectations of today's consumer of luxury goods. End Quote
  • (1888PressRelease) August 29, 2015 - Their exclusive new study will be unveiled at a joint event taking place in London on Wednesday 16 September 2015, at luxury boutique hotel The London EDITION in Fitzrovia.

    The study conducted by numberly and Albatross Global Solutions measures how consumers of luxury goods engage in the luxury experience, both in boutiques and online, before and after the purchasing process, on all channels and devices.

    On Wednesday 16th September 2015 at a business breakfast meeting held in London, Albatross Global Solutions and numberly will unveil the results of the latest study they have conducted: The Journey of a Luxury Consumer - Expectations and behaviour of clients of luxury brands around the world. Albatross and numberly will take this opportunity to unveil their yearly forecasts for the luxury sector.

    This year's edition will also focus on:
    - Multichannel retailing: Analysis of the importance of digital when making a purchase in a boutique
    - CRM: Profiles of clients who are more willing to be contacted after making a purchase
    - Generation Y / Millennials and their relationship with luxury brands

    The event will start at 8.30am and will take place at The London EDITION, in Fitzrovia, central London (10 Berners Street, London W1T 3NP). Senior executives from a range of luxury brands, including Burberry, Cartier, Michael Kors and Alfred Dunhill, will be in attendance.

    Journalists wishing to attend this exclusive London event should contact Fran Lambert, Communications Advisor at Business France (The French Trade Commission in the UK) no later than Monday 7 September 2015.

    In September 2014, numberly held similar events in partnership with Albatross in more than ten cities, including Shanghai, Paris, Geneva, Milano and New York. These events were attended by more than 600 representatives of the luxury sector.

    This year, the results will once more be presented internationally, at the Hôtel InterContinental le Grand in Paris on 11th September and at the Hôtel President Wilson in Geneva on 29th September.

    The study has been conducted to high standards, with a survey polling more than 4,000 relevant consumers, i.e. individuals who have purchased a luxury product in the six months prior to the study. The consumers polled came from North America (USA), India, Latin America (Brazil), the Far East (China and Japan), Middle East, and Europe (various EU countries). Consumers were asked about their definition of luxury, their expectations of luxury goods, information channels before the purchase, their buying experience, and the level of satisfaction with buying a luxury product, both online and offline.

    About Albatross Global Solutions
    Albatross Global Solutions is a leading market research firm specialising in improving retail performance and understanding consumer trends in the luxury goods sector.

    The company was founded in 2005 and has 18 offices around the world, covering all continents. It employs 230 members of staff and serves 230 premium and luxury brands.

    For more information on Albatross, please go to:

    About numberly (part of the 1000mercis Group)
    Numberly is an expert in helping advertisers collect and activate their owned, paid and earned data through innovative solutions (DMP, data onboarding, microsites, reactivation, etc.), via all digital channels (display, email, mobile, social media).

    In June 2015, numberly launched Reactivator, a new solution allowing advertisers to reactivate hard-to-reach customers through programmatic, across all devices and media buying platforms.

    Created in 2000, numberly employs 350 people worldwide and its annual turnover soared to €45.20 million in 2014.

    Based in London (UK), Paris (France), New York, San Francisco (USA), as well as Dubai (UAE), numberly operates in more than 30 countries; numberly is owned by 1000mercis Group, a NYSE Alternext-listed company.

    For more information on numberly, please go to:

    Attend the event:
    The event in London will start at 8.30am and will be held at The London EDITION, in Fitzrovia, central London (10 Berners Street, London W1T 3NP).

    The same event in Paris will be held on 11 September at the Hôtel InterContinental le Grand, central Paris (2 Rue Scribe, 75009 Paris), from 8.30am.

    To attend this event and for further information regarding this press release, please contact:
    Fran Lambert, Communications Advisor
    Business France - The French Trade Commission in London
    SW1Y 4SP - UK
    Tel: +44 (0)20 7024 3613
    Email: fran.lambert ( @ ) businessfrance dot fr

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