NotionPress presents author CB Rao with his book From Start-up to Ramp-up Indian Context and Global Insights

Top Quote The author, through his book, builds on the fact that India is on the cusp of a new wave of growth and the start-up revolution can positively influence the economic scenario in the country. He states that the book keeps in view the global and Indian perspectives of the start-up revolution and clearly points out the challenges and opportunities for enterprises to ramp-up. End Quote
  • (1888PressRelease) August 05, 2016 - We read stories of successful entrepreneurs and start-up founders on the Internet and we see them showcasing their successes in magazines like Forbes, Fortune and Business Today.. We get inspired by them, we consider them as icons and decide to venture similar paths. But what we fail to see is the quantum of struggle and innumerable sleepless nights that would have passed before they could see the light of success. After some failures, modified business models, several pilots, discussions on equity and angel investments, veto on product designs, marketing strategies, competitor analysis, and more, a successful business emerges from an undeterred entrepreneur. Truly, entrepreneurs are a breed apart! And one such book that is all set to educate and inspire aspiring entrepreneurs more and give them insights that are not readily available is the one titled From Start-up to Ramp-up.

    Written by Dr C B Rao, the book is published by Leadercrest Academy and Notion Press and is now available to readers all over the world.

    This book will enable aspiring people to develop a sustainable business that will stand the test of time and market conditions. The book will also be of excellent guidance for corporate leaders, academicians and policy makers in creating ecosystems that can nurture sustainable entrepreneurship.

    For perfect comprehension, the author has categorized his book into fourteen chapters that deal with some of the most crucial entrepreneurial topics like definition and classification of entrepreneurs, success factors, sustainability factors, inspirational and cautionary aspects, culture building, public policy considerations, drivers of entrepreneurship, entrepreneurial ecosystems and more. Featuring several real life examples, the book is sure to educate people on setting up businesses the right way and surging ahead, too. With the wave of entrepreneurship catching up in the Indian market, if there is a right time to set up a venture, it is now. And this book will act as your navigation assistant in helping you go where you intend to. Grab your copy today - From Start-up to Ramp-up.

    Dr C Bhaktavatsala Rao holds a Ph.D. Degree in Industrial Management and an M. Tech. Degree in Industrial Engineering, both from the Indian Institute of Technology, Madras, Chennai, and a B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati.

    Dr CB Rao has 42 years of diversified experience in strategic and operational leadership of large reputed companies in India, including subsidiaries of global MNCs. His last assignments (2010-15) were as Managing Director and Executive Chairman of Hospira India, now a Pfizer Company. Prior to that, he was the Deputy Managing Director of Orchid Pharma (1998-2010) and Head of Corporate Planning of Ashok Leyland (1977-98). His starting career assignments (1974-78) were in State Bank of India, Tata Motors and Scooters India where he held executive and managerial responsibilities.

    Dr CB Rao has led the companies he was associated with on paths of rapid growth and value creation, with organic and inorganic integration, diversification and expansion initiatives. Dr Rao is a business leader with deep roots in pharmaceutical and automobile industries, with a strong grasp over all functional domains, and an overarching strategic orientation. He is a prolific writer with over 130 publications in economic and business dailies and refereed journals to his credit. He runs his own management blog "Strategy Musings" ( Dr Rao is the Founder-Director of Leadercrest Academy, committed to leadership development, competitive strategy and corporate governance.

    Notion Press has been the backbone of many authors' growth by providing them with its unique Author Accelerator Program, which provides the right platform to get published and sell a number of copies in the market. It has been acknowledged by many as a very helpful tool to showcase their talent in this very challenging field of books and publishing.

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