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Non-Profits Save Thousands In Time And Expenses With New Technology To Sort And Segment Donors

Top Quote Non-profits benefit from new software technology that saves them thousands in time and mailing costs by segmenting their list of donors. Over 22,000 nonprofits use Blackbaud's Raiser's Edge and Financial Edge will be able to sort and segment donors in minutes, instead of days by using the new Segment O-Matic software. End Quote
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    QuoteNext year we predict we will save over $2,000 in mailing costs alone! -Tony L. SOS Children's Villages - USAQuote
  • (1888PressRelease) September 04, 2010 - Nonprofits send hundreds of mail pieces to potential donors. One of the challenges they have is segmenting their list of donors based on activities. New Technology is solving this challenge.

    "For years, SOS struggled with segmenting our database. Reporting and source-coding required expensive services from outside vendors. Now, we plan to save time and money by segmenting in-house in minutes with Segment-O-Matic. Next year we predict we will save over $2,000 in mailing costs alone," says Tony Lee of SOS Children's Villages.

    Around the world, more than 22,000 nonprofits use Raiser's Edge or Financial Edge, including SOS Children's Villages, which is already anticipating savings with Segment O-Matic.

    Prior to this new technology, fundraisers conducting recency, frequency and monetary value (RFM) analysis had to pull individual queries from the system. The process of configuring and running 60 or more queries could take hours or days. Segment-O-Matic creates an interactive visual breakdown of donor activity in a matter of seconds.

    This latest tool, Segment-O-Matic, can save nonprofit organizations time and money as well as helping them raise more dollars with access to better donor data. Nonprofit organizations using Blackbaud's Raiser's Edge can now segment donors based on specific activity, including donation amounts and frequency of giving, thanks to a new plug-in from O-Matic Software.

    "Segment-O-Matic is a low-cost solution that meets a need for all nonprofit organizations who want to easily segment their donors for more efficient appeals and direct mailings," says Jeffrey Montgomery, managing partner. "Nonprofits will save money by not having to outsource this tedious task and they will be able to increase their response rate by quickly analyzing and segmenting their constituents."

    Segment-O-Matic allows users to:
    Segment donors for a visual breakdown of donor activity.
    Select individual segments or blocks of segments with a click and drag.
    Enter per-unit costs to keep a running tally of expenses.
    Output information to HTML or Excel.
    Assign a constituent appeal and package to constituents in selected segments.

    O-Matic partners with Blackbaud to build software solutions for both The Raiser's Edge and The Financial Edge. For more information on Segment O-Matic or to try the online demo, visit www.OmaticSoftware.com.
    About O-Matic Software

    A Blackbaud partner since 2004, O-Matic Software has created over a dozen plug-in solutions that automate and improve the efficiency of Blackbaud's Raiser's Edge and Financial Edge. For more information, visit www.OmaticSoftware.com or call (888) OMATIC-ME.

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