Niyati Technologies Develops Online Fitness Store for Acme Fitness

Top Quote Chennai based digital agency, Niyati Technologies, has developed an exclusive e-commerce portal for Acme Fitness. End Quote
  • (1888PressRelease) September 16, 2010 - Among the most reputed fitness retail brands in the country. The website, online at provides the best deals on Fitness Equipment and Accessories. With a positive trend seen in the e-commerce market, the company made it easy for people looking to buy fitness equipment and accessories. With Fitness and wellness gaining more popularity and a good response from Tier 2 and Tier 3 cities, Acme Fitness decided to leverage the online medium.

    Talking about the new initiative, Mr. Ramesh L Raja, Managing Director said that the website was intended to reach out to a larger segment of the market - including housewives and people who have been advised home-based cardio and strength exercises. Says Vijay Raja, Chairman, "We have the most reputed global fitness brands including True, TuffStuff and Octane that offer the best workout experience. Add to it our comprehensive support and service; we are able to offer customers the best value for money."

    Buoyed by the market response, Acme plans to add 5 more showrooms in the country during this fiscal. Acme Fitness also has a full-time in-house Fitness Expert and Personal Trainer who can guide customers in choosing the right equipment based on their fitness regimen. Acme was also in the news recently for supplying fitness equipments to some of the most popular movie stars and cricketers.

    Niyati has previously developed the corporate website of Acme Fitness (, which is currently among the most visited online fitness website in the country. Niyati has also developed several successful Google Adwords campaigns for Acme over the last 2 years. Says Pradeep K, Founder & COO, Niyati Technologies "The new initiate by Acme to build an online store is a bold step, considering that the market is skeptic on how high-end products will be sold online. Acme has closed several deals through their corporate website and I have no doubt that the new website too will be a success"

    The website is developed on the Open Source platform with MVC pattern and a global framework that provides optimum security.

    Says Mr. M S Kumaran, Head - Marketing "For retail brands like us, the online space provide considerable cost benefits and reach. Our corporate website enjoys some very good ranking on search engines, which has improved footfalls to our retail stores across the country. The deals and the prices on the e-commerce website are consciously designed keeping the dealer outlets and the customer preferences in mind." is now running a special inaugural offer where visitors can get up to 20% discount on all purchases of Fitness Equipment online. The website has also come up with a 'Fitness Startup Kit' where one can get a Yoga Mat, 2-3 Kgs dumbbells, Swiss Ball, Resistance Tube, AB Roller and a Workout Chart CD ROM - all for just Rs.6000/-.

    The website also allows existing customers to renew their AMC online.

    About Niyati Technologies Pvt. Ltd.
    Founded in 1999, Niyati Technologies is a highly creative digital design and marketing company based in Chennai, India. Niyati helps companies and individuals conceptualize, design, develop and market their presence on the digital media. Apart from Chennai, Niyati has its marketing presence in Dubai and Singapore.

    Media contact:
    Pradeep K, Founder & COO
    Niyati Technologies Pvt. Ltd.
    3rd Floor, Prince Plaza,
    Pantheon Road, Egmore,
    Chennai - 600 008, Tamilnadu, India.
    Phone: +91-44 2841 2639 (Extn: 303) / 4269 6975
    Mobile: +91 98840 42639
    Email: info ( @ ) niyati dot com

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