Niswey Hosts HUG Event on ‘Sales & Marketing Automation with HubSpot’

Top Quote Niswey, a martech agency in New Delhi, recently hosted an online event for HubSpot users on how their organizations can start with their marketing or sales automation journey. The panel discussion was full of insights on how to build an automation-first mindset, skills/team to build and the impact on ROI from automation. End Quote
  • (1888PressRelease) December 22, 2021 - Niswey, a New Delhi based martech agency, successfully hosted the final HubSpot Users Group's event of the year 2021 on 15th December. It was attended by 40+ marketing and sales professionals from distinguished businesses across and beyond the Delhi NCR region.

    The HubSpot Users Groups (HUGs) program was set up by HubSpot with the goal of educating HubSpot users and customers and helping them connect with one another. Presently, selected HubSpot partners host HUGs in over 150+ cities to benefit the local HubSpot user community.

    Niswey has been the New Delhi HubSpot Users Group leader since 2019. They have hosted 12 events to date, and boast of a community with 300+ members from Delhi NCR and beyond. Some of their previous event topics range from HubSpot Product Announcements, Hacks, Inbound Recaps to Conversational Marketing, Reporting, Integrations, and ABM in HubSpot.

    This time around a virtual discussion on ‘Building your Sales and Marketing Automation Journey with HubSpot’ was conducted with Abhinav Sahai, COO Niswey and New Delhi HUG Leader moderating a panel. The panel was comprised of Ankur Garg, Co-founder & Global Sales Head at Foyr, Praveen Agarwal, CFO at DHI International, Nitesh, Marketing head at Workex Solutions, and Aditi Biswas, Senior Manager, Learner Insights at Harappa Education.

    The discussion revolved around how building a sales or marketing automation journey has been useful for their respective businesses.

    According to Praveen Agarwal, CFO at DHI International, “DHI has seen a 25% increase in leads with the same marketing spends, all thanks to HubSpot’s marketing automation. It has helped us improve our marketing efficiency and reclaim leads that used to drop off in the marketing funnel."

    From discussing the challenges in developing an automation-first mindset to understanding what skills/teams to build, the discussion aimed at shedding some light on how other businesses too can start their automation journey.

    The discussion concluded with a lively Q&A session where the attendees interacted and shared their automation journeys too. Attendees shared that they looked forward to the next HUG event which will be conducted early next year.

    About Niswey
    Niswey is a martech company based in New Delhi. Niswey has SaaS products for the HubSpot ecosystem as well as delivers inbound marketing and account based marketing services. Niswey is a HubSpot Diamond Solutions Partner as well as rated by Clutch as one of the Top 15 HubSpot partners in the world. Niswey provides HubSpot onboarding, implementation, development, management and integration services to its mid-size and enterprise clients. Among our clients are DHI, ResMed, Tostem, Srijan, Buuuk, IDS and BubbleBridge. For more information, please visit

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