NEWYORKER Sees 14% Item Sales Growth upon MIRAI-TOUCH Implementation
MIRAI-TOUCH Sales Promotion System showing results: 14% item sales growth at NEWYORKER Japan Stores.
- (1888PressRelease) September 25, 2010 - Fashion giant NEWYORKER in Japan was among the pioneers of implementing the now rapidly spreading "MIRAI-TOUCH for iPad" System using iPad technology in early May this year.
Seeing the potential of the innovative sales promotion system paid out. NEWYORKER saw a 14% increase in item sales during its use of the MIRAI-TOUCH system compared to the previous year.
Within the first two weeks of system implementation 50% of in-store sales were accounted to sales supported by iPads. Customers were allowed to participate in an easy card game on the store's iPads upon entering. Prizes included 5 - 15% discounts on any item. NEWYORKER now is expanding its use of MIRAI-TOUCH to several other stores in Tokyo.
"After our success with NEWYORKER we are now getting new inquiries from other firms on a daily basis" said Mitsuru Harada, lead project developer at Gotanda Denshi.
About MIRAI-TOUCH for iPad
MIRAI-TOUCH is the first in-store sales promotion system using iPad technology offering fully customized system planning, software development and operation support.
The System re-uses pre-existing company data gathered from company catalogs, Ecommerce databases, and other available data sources, enabling timely information supply to customers and maximizing efficiency.
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