New Website Template Alleviates Small Business Pain

Top Quote Dental offices are first to adopt "website-in-a-box" designed to evolve with social media, demographic data. End Quote
  • Denver, CO (1888PressRelease) January 18, 2012 - With more consumer choice and pricing pressure driving rapid industry change, American small businesses must adapt within an intensely competitive environment.

    "No small business can afford to be without a website anymore, and until now, owners had to choose between hiring a developer and paying for constant updates, or using a static 'one-size-fits-all' template," said Dan Soha, founder of Five Mill Ventures in San Francisco, whose vertical market strategy is to deliver a new website solution to potentially millions of small businesses.

    "With Google's dramatic algorithm shifts, small businesses need to rely more on localized site-based search, demographic data and evolving social media opportunities, and less on customer reviews, rankings and Google placements," said Kurt Ludwigsen, vice president of e2e Dental, Five Mill's first vertically focused spin-off company. "The small dental practice is the ideal place to start, as they are driven more by patients' psychographics, and less on quantitative search marketing than are larger enterprises. Our first product, TurnKey Dentist, is the perfect solution for today's small dental business to stay competitive."

    Whether a sole practitioner or a group practice with several partners, TurnKey Dentist allows even non-technical users to create their own customer-facing websites cost-effectively and fast. e2e Dental and Five Mill's planned entries into a wide range of small business categories, including legal, accounting and marketing, is the only solutions provider that brings in live and local demographic data and dynamic features including Search Engine Optimization (SEO), Twitter and Facebook to the website template. As features evolve, the websites are kept up to date.

    "Today's changing landscape is forcing dentists to adopt new marketing strategies to create a pipeline for new practice, and to prevent losing their existing patients," said Ludwigsen. "A company's website is a powerful marketing tool which must convey the company's brand, values and style. That won't work with today's one-size-fits-all standard."

    TurnKey Dentist enables users with a simple website template that creates a professional and state-of-the-art website quickly. The platform is modeled on psychographic analysis, and optimized for search engine marketing and social networking with patients and prospects. Google's recent changes, which reduce the importance of third-party ranking services, make onsite SEO much more important for marketing purposes.

    "Using an algorithmic process, we can deliver a custom design, look and feel for each individual dental practice based on data derived from their geographic target market," said Ludwigsen. "This turnkey website template is a cost and resource improvement over traditional site building and maintenance. Our site builder can integrate easily with existing dental technology platforms, email promotion and newsletter generation tools, and can be up and running almost immediately."

    TurnKey Dentist, Five Mill Ventures' planned expansion strategy and the product platform itself, differentiates from the competition in three areas:

    The website templates are customizable based on psychographic data and localized demographic analytics

    Robust onsite SEO to improve website visibility

    The platform is open, willing and able to integrate with tools, add-ons and third-party development partners as needed

    TurnKey Dentist enables the dentist's online presence to rank in organic search results by creating websites that have been optimized for Google, Bing and Yahoo searches. Custom Facebook pages, Twitter accounts, Yelp listings and Google Places are provided as part of the TurnKey Dentist service. To achieve a completely unique website for each dental practice, TurnKey Dentist has a simple but scientific questionnaire process programmed to glean personality preferences and character. The result is a custom, branded site that reflects the essence of each individual business.

    "We believe this is the first time that a template-based website has gone beyond the 'one-size-fits-all' approach that always left the small business with a website that became obsolete too quickly, and falls far short within today's changing online and social network landscape," said Ludwigsen. "Our proprietary process combines personality profiling with geospatial business intelligence from each dentist's market, which is then expressed into a precise and personalized online marketing tool."

    About e2e Dental

Founded in San Francisco and a subsidiary of Five Mill Ventures, e2e Dental is a growing technology company that strives to enhance dental businesses with patient-facing technology solutions. Their website builder, TurnKey Dentist, brings SEO, technology integration, great design and a robust social media presence to dentists quickly and easily. As a result, dentists can spend less time worrying about digital marketing and more time with their patients. e2e Dental has also created the W8PAD, a digital tablet for the dental waiting room that gives patients access to surveys, videos, educational games, trivia and pop culture all from the palm of their hands. For more information, visit

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