NEW REALITY SHOW! 'Reel Deal' Talent Vie for Finalist Spots on Celebrity TV Show

Top Quote Talent Vies for Finals on Multi-Platform New Media Reality Show, "The Reel Deal" uses celebrity led teams to make Academy Award Quality Short Films | Filming Begins This Summer, July 2014. End Quote
  • (1888PressRelease) April 11, 2014 - NEW YORK CITY - One of the contestants who has reached the Semi-Finals is actor Adam Nelson who admits he's avoided the dramatics of reality television since briefly appearing in two episodes of the first and second seasons of Donald Trump's The Apprentice.

    However, a new cross-format show is in the works, and the New York City native is among about 120 film industry semifinalists vying for 21 spots on The Reel Deal, set for filming this summer. He's thrown his hat into the ring because this show is not your typical reality show. In the vein of American Idol or The Voice, the new competition includes celebrity-led teams of actors, composers, writers and directors shooting short films in four days, the show slated for streaming broadcast via new media. An innovative multi-platform reality television show, 'The Reel Deal,' has secured celebrity talent, non-traditional distribution, and a groundbreaking partnership with designed to allow audiences to peek into the future of the entertainment industry, and deeply engage with the content, contestants and celebrities.

    Hot on the heels of the success of Netflix original series, 21st Century Pictures Group is further innovating the way we consume binge-worthy entertainment, namely with the production of a new reality television show. 'The Reel Deal,' will distribute online, on demand, on mobile and through social media in an innovative interconnected multi-platform format. Alongside host David Chokachi, season one's celebrity cast includes Dustin Diamond (of Saved by the Bell fame), Holly Fields, Judy Norton, Eric Roberts, Tim Russ and Don 'The Dragon' Wilson. The Reel Deal was created by award winning film/tv producer Adryenn Ashley, and produced by Ashley alongside industry favorite casting director and producer Bonnie Gillespie. Media Partners include IMDB, YouTube, Squerb, Twitter and Facebook.

    Nelson used a dozen fake advertisments to stand out from the jam packed using graffiti, UFO's, talking pictures and general brandalism which you can viewed on his YouTube Channel AdamNelsonIsActing

    In the first round of the selection process, hopefuls uploaded an audition video to YouTube. Views on the YouTube audition videos were a valuable commodity in the early stages of the competition. When they announced the semifinalists on March 24, actors in this stage, had 2 hours to memorize a prepared monologue provided by the Producers, then film, and post their callback auditions to their Reel Deal profiles. Currently, the 120-plus candidates are in the midst of timed callbacks, lasting until April 16.You can view Adam Nelson's callback on his semifinalist page

    The project's partnership with social media start-up Squerb plays a key role in the final selection round. Squerb, the principle voting platform, allows users to rate topics and trends beyond the standard 'Like' button for five-star format popular elsewhere online, aiming for comprehensive, contextualized feedback. For example, according to the producers, via Squerb each contestant, celebrity and location will be introduced with greater depths of detail and levels to engage viewers.

    "The producers of The Reel Deal have a very forward thinking vision for how the audience can and should interact with content in a way that resonated very strongly with us," Christopher Biscoe, CEO and founder of Squerb, said. "By using Squerb as the primary engagement platform, viewers will have a much greater level of input into and about the show, while at the same time giving the show's participants a unique lens on viewer sentiment."

    Nelson whose credits include the movie appearances in feature films A Tiger's Tale with Ann Margaret, Lesser Prophets with John Turturro, Dead Broke with Justin Theroux, Home Sweet Hoboken with Ben Gazzara, Shooting Vegetarians with Elodie Bouchez, and the indie classic Dogs: The Rise and Fall of an All-Girl Bookie Joint

    THE REEL DEAL To learn more about the upcoming show, log on to, and find more about Adam Nelson via his Squerb page ( or View his gutsy YouTube video here

    Hot on the heels of the success of Netflix original series', 21st Century Pictures Group is further innovating the way we consume binge-worthy entertainment, namely with the production of a new reality television show, The Reel Deal, which will distribute online, on demand, on mobile and through social media in an innovative interconnected multi-platform format. The Reel Deal has done something the reality show world has not been able to do - feature acting and other entertainment industry creative talent - by drawing from indie-filmmaking roots. Celebrity mentors will lead groups of aspiring actors, directors, screenwriters, and composers in a high-stress, high-stakes, one-week competition to produce the best short film and, subsequently, launch the careers of the featured talent.What's more is a groundbreaking partnership with Squerb, which gives users a simple way to express opinions and explore those of others in an easy to use and understand visual axis using an innovative grading system.

    Utilizing their revolutionary platform, The Reel Deal will collect user-generated feedback, in context, for each facet of the process - from writing, to cinematography, to acting, to score.More than just a simple thumbs up or a traditional phone-in tally, the contextual data collected by Squerb is poised to set a new industry standard in viewer engagement. In addition to the voting platform, each contestant, celeb, and location will be given greater depths of detail and levels with which to engage.

    Visit Squerb ADAM NELSON began his career with an actor's grant for gifted and talented children after an appearance on the Jerry Lewis annual Telethon. He relocated to Houston, Texas to attend the High School of Performing Arts on scholarship where he studied Theater. After attending the University of the Arts in Philadelphia where he received his BFA (1991), he attended certificate programs through both Yale University (1989) and Oxford University at the British American Drama Academy (1990). He returned to Manhattan to become a founding member of Workhouse Theater Company whose original membership included Adrienne Shelly, Gil Bellows, Calista Flockhart, Mira Sorvino, Dean Winters, and Tom Seizmore. He gained recognition through appearances in feature films A Tiger's Tale (1988) with Ann Margaret, Lesser Prophets with John Turturro (1997), Dead Broke with Justin Theroux (1999), Home Sweet Hoboken with Ben Gazzara (2001) and Shooting Vegetarians with Elodie Bouchez (2005). Nelson was been associated with some of New York's most notable groups including Nak ed Angels, Cucaracha Theater Company, Manhattan Class Company, Circle Rep, Arden Party and the Adobe Theater Company.

    Called a "film star" by Toronto's Now Magazine for his role as the suicidal gambler in Sundance Channel's cult classic Dogs: The Rise & Fall of An All-Girl Bookie Joint (1996), he was granted exclusive rights in 1997 by the Lenny Bruce Estate, Bruce's mother Sally Marr, and producer Marvin Worth to produce and perform his one-person show How to Talk Dirty and Influence People: The Story of Lenny Bruce which ran at Workhouse before moving Off-Broadway to Mother located in New York's Meatpacking District (1999). The sold-out performances benefited the charity God's Love We Deliver and received critical acclaim from the Village Voice which praised his rendition as "restless, brilliant and hilarious" and TimeOut New York's chief theater critic, Sam Whitehead, branded him "an impresario, a notorious theatrical madman". After the tragedy of September 11th, he co-produced The 24 Hour Plays to aid The NY State WTC Relief Fund with a cast that included Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Billy Crudup, Mary-Louise Parker, Julianne Moore, Marisa Tomei, Kyra Sedgwick, Lili Taylor, Natasha Lyonne, Scarlett Johansson, Liev Schreiber, Jared Harris, Sam Rockwell, and Fisher Stevens. He married the stage manager of his show How to Talk Dirty, Alison Nelson in 2002. She is the founding owner of Chocolate Bar. They have two children a daughter, Lulu Scout and a son, Sailor. Visit

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