New premium French cidre brand 6Somewhere launches in almost 500 Tesco stores

Top Quote Both the semi-dry and sweet 6Somewhere variations will be on promotion at Tesco for 5.00 (normal RRP 7.00) from this Wednesday (16th May) for 3 weeks. End Quote
  • (1888PressRelease) May 20, 2017 - 100% apple new premium French cidre brand 6Somewhere launches in almost 500 Tesco stores.

    The brand is aimed at all those who are interested in health and what they put in their body, whilst focusing on quality and sharing good times -it's always 6 Somewhere, don't forget!
    French cidre brand 6Somewhere plans to raise awareness of alcopops masquerading as cider
    No added sugar, flavourings or colourings, gluten-free and made from 100% apples

    Nothing but apples and craft
    They are working with the Huet family and the Dupont family. These two cideries have been crafting their cidre for more than 125 years and have created three delicious gluten-free cidres for the UK market, made from 100% apples and nothing else.

    51% of consumers surveyed by Lightspeed/Mintel stated that apple was their favourite flavour of cider - so what a pity so few of them currently contain much of it! According to a recent survey conducted by Canvas 8 for Heineken 'Taste (41%) and quality (32%) are the priorities when choosing an alcoholic drink'.

    "These new lines give customers a taste of a traditional Normandie Cidre at a great price" said Rosie Goodson, Tesco Buying Manager, "The two different cidres means that customers can try a variation of styles within the growing cider range, giving them an opportunity to explore and discover new flavours".

    Company Bio
    6Somewhere was founded by Tony Watson who was at Carlsberg for over 20 years ending up as the Vice President National Accounts and Rik Roberts who worked at PepsiCo and Red Bull looking after a number of channels and accounts

    For further information, please contact:
    rik ( @ ) 6somewhere dot com
    +44 7890 275420

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