New "Do the ABBA-ZABA" Dance Contest Invites Fans to Create a New Dance Move for Cash and Prizes

Top Quote Annabelle Candy Company, makers of ABBA-ZABA, Rocky Road and Big Hunk, premieres their latest viral marketing promotion, "Do the ABBA-ZABA" Dance Contest. End Quote
  • (1888PressRelease) August 19, 2011 - Beginning August 18 to October 18, fans from all over are encouraged to visit to create their very own new dance move called the ABBA-ZABA for a chance to win cash and exciting prizes. The grand prize winner will receive $500 cash, a year supply of ABBA-ZABA and vitaminwater, headphones from Skullcandy, and a Puma Prize Pack.

    Entering the contest is simple and easy. Watch the promotional video or log on to the contest website at Once you're there, select one of three specially-created ABBA-ZABA songs ranging from pop, hip hop and dance.

    Next, submit a video of yourself and your fresh new dance move, the ABBA-ZABA. Once uploaded, all you have to do now is get your family and friends to vote for your video. Points will be tallied based on the number of "Likes" and "Views" you receive on YouTube, "Tweets" on Twitter and "Shares" on Facebook.

    In addition, bonus points will be awarded to those video dance entries that cleverly use any of the contest sponsors' products in their video. So feel free to use an ABBA-ZABA candy bar, Puma gear, Skullcandy headphones or vitaminwater as props in your video.

    Three lucky winners will be announced but only one top vote-getter will be hailed the winner and reign as the creator of the hottest new dance move, the "ABBA-ZABA."

    Manufactured by California-based Annabelle Candy Company, ABBA-ZABA has been a staple in the candy scene since the early 1920s. The delicious peanut butter-filled taffy has been a popular candy bar for decades among teens and young adults within the United States.

    "These are exciting times for our candy brands, especially ABBA-ZABA," said Susan Karl, president and CEO of Annabelle Candy Company. "Now more than ever, the Gen-Y or Millennials are incredibly savvy when it comes to product knowledge and the products they embrace as part of their lifestyle. At Annabelle Candy, we understand the importance of keeping up with this ever-growing and ever-changing lifestyle and feel the 'Do the ABBA-ZABA' Dance Contest is right in line with our young demographic audience."

    In addition to ABBA-ZABA, Annabelle Candy Company also manufactures popular candy bars such as Rocky Road, Big Hunk, Look and U-No.

    To submit your dance video and to vote for your favorite dance move, visit the "Do the ABBA-ZABA" Dance Contest website at You can also join the ABBA-ZABA Facebook community at

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