New brand of designer and fashion sunglasses for the authors of modern culture

Top Quote Initium Eyewear is opening its doors to the UK designer and fashion sunglasses market and to celebrate this event, Initium UK will be rolling out a dedicated UK web store in early 2012. Initium Eyewear UK is the approved distributor for all Initium sunglasses in the UK. Initium is an exclusive premium eyewear collection for the authors of modern culture. End Quote
  • (1888PressRelease) February 21, 2012 - Initium's range of designer and fashion sunglasses are music inspired statements for the vision conscious. They are not for the faint of heart or lame of iPod. Now available to buy on line, Initium's range of high-quality sunglasses is only available for the fashion savvy wearer.

    Most frames feature polarising lens options, brought to you via Initium's Polar EQ technology. Initium sunglasses are the choice of "A" listeners from the worlds of rock 'n' roll and film. Initium UK is proud to be a supplier to Classic Rock magazine's Roll of Honour, at London's iconic Roundhouse, Camden.

    Initium is a latin term meaning "beginning" or "origin". Founder and designer, Darin Dennee, selected the term because he felt it complimented his vision to build the world's first eyewear collection designed specifically for musicians and the music-inspired lifestyle.

    Some very happy Initium customers include Slash, Robert Downey Jnr, Will.I.Am, Bruce Springsteen, Nick Cave, Gwen Stefani, Jessica Biel, Mike Dirnt, Kate Hudson... you get the idea. Don't take our word for it, check out the website. Smart people subscribe to our newsletter to stay tuned in to Initium - that's you.

    For the those about to shop… we salute you. As the approved distributor for Initium in the UK, we are the first to receive all new Initium products direct from our friends in California. We are now fully stocked with all models featured in the Iron Man 2 movie. Order your designer sunglasses NOW for next day special delivery in the UK.

    The Initium range of Designer Sunglasses consists of the Lifestyle Collection - where rock 'n' roll attitude comes as standard. Then there's the Metal Collection - more metal than Maiden, Motorhead and Metallica! The Platinum Collection - here we have the ultimate Initium product, each piece a tribute to a classic rock album or track.

    Lifestyle Collection: the Lifestyle Collection features an assortment of cellulose proportionate sun styles built to stand up to the trials and tribulations of life on tour.

    Metal Collection: the Metal Collection features a series of metal frames with the Initium modern-vintage twist. Classic concepts get a 21st century kick in the ass and an injection of heavy metal attitude that would make even Lemmy proud.

    The Platinum Collection: our premium polarized sun collection features frames constructed in rich Italian cellulose acetate. Initium Platinum stands second- to-none on lens technology, craftsmanship and design... the most fashion-forward polarized sun frame collection on the market today.

    Special offers? Naturally. Hurry - end of season deep discounts available now! Offers likely to end before the fat lady sings! Get 'em now.

    Initium Eyewear UK are proud distributors of the emerging US brand Initium - checkout our web store at

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