Needle Launches Cloud-based Hiring Solution to Help Companies Discover Top Designers

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  • (1888PressRelease) July 15, 2013 - Toronto - Needle today launched a new hiring solution with features that promises to change creative hiring forever. Employers can now discover Creative talent, such as graphic designers, and evaluate candidates based on the quality of their work, rather than fancy sales language on a resume, company connections or educational background - none of which reflect their creative abilities.

    Needle provides deep insights into the creative potential of each candidate for the many employers that struggle with hiring creative talent. The technology behind Needle automatically evaluates designers and scores them based on creative influence, which is much like crowdsourcing the validation of a creative professional, to create comprehensive candidate profiles.

    "Creatives are drastically different from everyone else. Hiring systems built for non-creative professionals are simply not effective for hiring creative talent," said Michael Cheng, CEO and cofounder of Needle. "Many companies still use résumé aggregators that completely ignore what matters - the portfolio."

    Despite launching just over a month ago, Needle is already making an impact on creative hiring. "We used Needle to find a graphic designer," said Bret Conkin, Vice President at "We had the position filled within a week."

    Cheng expressed that the company's grand vision is to transform creative recruiting from a text-based practice to a visual-centric process. "Good creative work cannot be described with words. Once you see it, you'll know it."

    Needle has concluded a 6-month beta with over 200 leading creative agencies including DDB, Havas, Cossette, Ogilvy, R/GA, and Sid Lee, among others.

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    About Needle

    Needle is a talent acquisition platform that helps employers connect with creative talent around the world. Needle is the world's largest creative talent pool with candidates across numerous creative sectors from over 200 countries. Companies looking to hire creative talent can use Needle's intelligent search filters to hone in on the perfect candidate. With Needle, employers can gain access to passive candidates without burdening the hefty fees of a headhunter. Launched in 2013, Needle is a venture from The Next 36 and is headquartered in Toronto, Canada. Visit Needle at

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