NBA and Mahindra partner to launch community five on five recreational basketball league in Bangalore

Top Quote NBA and Mahindra come together to launch a multi city recreational basketball league in India. The cities will include Mumbai, Bangalore, and Ludhiana.and will be for both boys and girls of ages 14 and above. The Mahindra NBA Challenge has been launched in collaboration with the Basketball Federation of India (BFI) and is aimed at promoting the sport in India. End Quote
  • (1888PressRelease) July 29, 2010 - Mumbai, India - The National Basketball Association (NBA) and the Mahindra Group, one of India's largest and most respected companies, on March 9, 2009 announced a partnership to launch a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai in collaboration with the Basketball Federation of India (BFI).

    Mahindra will be the title partner of the new recreational league, Mahindra NBA Challenge, which will run for seven weeks annually in two divisions: youth ages 14-17 and adult 18+. The BFI will work with the NBA to implement and oversee league operations across all markets. The Mahindra NBA Challenge will provide basketball enthusiasts and newcomers to the game the opportunity to learn the fundamentals of the game and apply their skills in a fun, competitive environment.

    "We at Mahindra & Mahindra are delighted to join hands with NBA for the development of Basketball in India. It is our on going endeavour to promote and help build a strong foundation for basketball. Mahindra NBA Challenge is a small step in this direction to help engage the youth at the grassroots and create awareness about the sport." said Sriram Ramachandran, Sr. General Manager, Mahindra & Mahindra Ltd.

    After the great success in Mumbai the Mahindra NBA Challenge moves to Bangalore. Play will begin on July 17 when participating teams tip off at the Kanteerava Stadium courts in Bangalore. Individuals and teams interested in registering can visit The Challenge will be structured as round-robin play with teams playing one game a week over a seven-week season. League champions will be decided in a weekend-long postseason knock-out tournament at the conclusion of the regular season in each city.

    "Mahindra is the perfect partner for the creation of a new recreational basketball league for Indian fans," said NBA Commissioner David Stern. "The BFI, Mahindra and the NBA share a long-term commitment to growing the game in India and to using the values of our game to make a positive, lasting impact in Indian communities."

    "Basketball continues to grow in popularity across India and now youngsters in Bangalore, Ludhiana and Mumbai will have the opportunity to play in an organized league and further develop their skills," said Harish Sharma, Secretary General of BFI. "The launch by Basketball Federation of India and the NBA of the Mahindra NBA Challenge is very exciting and will help accelerate the basketball development of Indian youngsters."

    About the NBA
    The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2009-10 season, NBA games will reach 215 countries and territories in 41 languages. The league's worldwide reach is also displayed in the 80 international players from 35 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. Through NBA Cares, the league, its teams and players have donated more than $115 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 450 places where kids and families can live, learn or play.

    About Mahindra
    Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over a 1,000,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

    Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

    The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

    Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honor. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

    Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008-09.

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