Nature’s Crush Microwave Popcorn Awarded Core Brand Status With Snackmagic

Top Quote Nature's Crush Popcorn is awarded core brand status with SnackMagic. End Quote
  • (1888PressRelease) January 05, 2021 - Nature’s Crush Popcorn, manufactured by Brown Bag Unlimited, LLC, announced that it will be actively stocked as a Core Brand of SnackMagic, an online enterprise gifting platform and popular remote team benefits solution.

    The gourmet popcorn brand was founded in 2017 with the goal to revolutionize the industry by adding a variety of real crushed herbs and spices to microwavable popcorn – an endeavor no brand had yet to accomplish like Nature’s Crush. The game-changing brand currently offers three delicious flavors on the market, including a variety pack, and is generating industry buzz across the globe with their redefined popcorn snack.

    The partnership with SnackMagic is an exciting step for Brown Bag Unlimited as it continues to share its revolutionary, pre-seasoned microwave popcorn with popcorn lovers across the nation.

    “The selection of Nature’s Crush as a Core Brand is confirmation that this redefined microwave popcorn is on course to create a new snacking experience for popcorn-lovers everywhere,” Barry Connor said. “We are proud to share our loving tribute to Grandma’s stove-top popcorn seasoned with an international festival of herbs and spices.”

    After a successful trial, Nature’s Crush will now join a shortlist of curated SKUs from across the US to be on SnackMagic’s menu, effective immediately.

    The selection through SnackMagic will feature Nature's Crush premium single bags of Original 23 Blend (secret recipe of 23 crushed herbs and spices that started it all) and Light & Zesty Lemon Pepper Garlic Blend (light citrus-y notes with peppery garlic).

    “Our audience is looking for something unique and different,” Stephanie Yudowitch, co-founder and head of Merchants at SnackMagic, said. “But unique and different doesn’t always mean a salute to new-age, functional ingredients that some consumers might not understand. It could be something as genius as innovating in a legacy category, as in the case of Nature’s Crush. They’re taking what some people might consider a commodity and making it more artisanal, and still presenting it in a format that’s familiar and nostalgic. It’s the perfect time to launch the brand when people are gravitating towards comfort snacking,”

    All flavors are all-natural, gluten-free, non-GMO and vegan. They are made with no artificial preservatives, colors or ingredients and are packaged in PFOA-free bags to protect consumers against harmful contaminants that may be found in other brands.

    Nature’s Crush uses only the highest quality non-GMO corn grown in America’s heartland. Each batch is custom produced for great taste and freshness. Nature’s Crush is committed to delivering an uncompromised level of quality and flavor with each bag that is made.

    The suggested retail price per single bag is $1.49.

    Visit the website at

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