Nama Honors 2011 Coffee Legend At Coffee,tea&water Event

Top Quote Hal Steuber has been selected by his peers for his coffee passion, innovation and leadership and will be honored at the coffee event on Oct. 20. End Quote
  • (1888PressRelease) October 14, 2011 - CHICAGO, IL - Hal Steuber, former President of Associated Services Coffee Co., has been named the National Automatic Merchandising Association (NAMA) 2011 Coffee Legend, NAMA VP Sales and Service Dean Gilland, NCE5,CCS, announced today.

    Stu Case, Chairman for NAMA's CoffeeTea&Water 2011 (CT&W), will introduce the honoree at 10 o'clock Thursday morning, Oct. 20, during the blockbuster event which will be held Tuesday-Thursday, Oct. 18-20, at Bally's resort in Las Vegas.

    "A NAMA Coffee Legend is a pioneer, an innovator, a leader, and a visionary, who is passionate about coffee and is willing to share that passion to educate and help others succeed," said Gilland. "To be recognized by your peers is the highest compliment," he added.

    Steuber's vending career began in his father's company in 1937, and 23 years later, he founded a large national vending firm, Servomation, with seven other vending companies. From 1963-1972 he was in charge of vending and food service in Southern California, which included 7,000 vending machines and 25 cafeteria-type locations. During his last two years with Servomation, he ran a similar but smaller business in Northern California. In 1972, Steuber founded Associated Services Co., with his wife Diane, which became one of the larger coffee service firms in the country. He retired in 2005 and his son Tom now owns and runs the company.

    A graduate of Stanford University and Stanford Graduate School of Business, Steuber lettered three times in football and rugby and received several athletic awards while in college.

    "I have always admired Stuart Daw, the first person selected by NCSA as a Coffee Legend. To be selected as the second Coffee Legend is a great honor. Stuart was in a class by himself, " said Steuber.

    Coffee Legend inductees are selected from an exemplary group of individuals. "To be recommended for the honor by your peers is extraordinary. We congratulate Hal who is most deserving of this award," concluded Gilland.

    NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization's founding.

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