Mother Earth Engages Francorp For Foremost Retail Expansion In India

Top Quote Mother Earth engages Francorp, a part of Franchise India; Asia's largest integrated Franchise and Retail Solutions Company for developing well structured strategy for retail expansion. End Quote
  • (1888PressRelease) August 19, 2011 - Mother Earth (a future group venture), a leading new brand of domestic retail into apparels, home (Gits & décor, solid wood furnitureand Home Linen) and Organic Food engages Francorp, a part of Franchise India; Asia's largest integrated Franchise and Retail Solutions Company for developing well structured strategy for retail expansion.

    Mother Earth believes in providing with great quality goods while nurturing the environment and building on the strengths of marginalised rural communities to create sustainable livelihoods and overall prosperity. It is comparatively a new brand of domestic retail chain stores that started with a 11,000 sq ft large flagship store in Bangalore. It is a social brand that offers the consumers the best of the Indian natural hand crafted products while simultaneously providing livelihoods to the rural artisans and laborers of India. Commenting further, Ms. Neelam Chhiber, Co-founder, Mother Earth said, "Mother Earth is a social enterprise that connects rural producers to the urban market. With 8 lifestyle stores in an around Bangalore, Delhi Mumbai Kolkata and Mysore, Mother Earth has definitely captured the fancy due to its CSR's initiatives and esteemed list of investors. With the help of Francorp and credibility, we aim to build the brand."

    Pioneering the backend integration of quality products, Mother Earth is the first of its kind retail venture Offers tremendous amount of opportunity in the home designing concept as well as in the gift & décor segment. This is definitely an opportunity to address the market with an extensive network which offers excellent products, exclusive designs, assured quality of product & service experience for the customer to come back to and a CSR initiative, says, Mr Gaurav Marya, Managing Director, Francorp

    About Francorp
    Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.

    About Franchise India
    Franchise India is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The Company has consulted for several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions.
    With its strategically formed divisions, Franchise India has created its own niche as the pioneers of the Franchise Industry and a small business authority.

    For more details log on to

    For further information, please contact:
    Franchise India: Madhulika D Singh I Sr Manager - PR & Corporate Communications I 09999747048 I smadhulika ( @ ) franchiseindia dot net

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