Most Vietnam Home Furnishings Manufacturers Expect More Than 15 Percent Export Sales Increase In Coming Year

Top Quote Demand growing for home textiles and bedding in traditional Western and emerging markets; Producers focus on adding more decorative elements. End Quote
  • (1888PressRelease) November 29, 2013 - HO CHI MINH CITY - The non-profit Hinrich Foundation ( released the Vietnam Sourcing Report: Home Furnishings ( with the support of its partner in development, Global Sources (NASDAQ: GSOL

    The Report features profiles of 19 export suppliers with verified manufacturing and export credentials. It also includes descriptions, prices and packaging details for 253 top-selling export products ranging from decorative boxes to table napkins.

    Report survey results show North America and EU key target export markets
    The survey of Vietnam home furnishings manufacturers featured in the Report shows:
    * 84 percent of makers will maintain quotes for the next six months;
    * 67 percent expect export sales to increase by more than 15 percent;
    * 42 percent will target North American markets, and 37 percent the EU, and;
    * 53 percent of producers will focus on adding more decorative elements.
    Monthly total capacity of featured suppliers is 255,000 pieces.

    "The market is defined by craftsmanship," said Alex Boome, Program Director of the Hinrich Foundation. "From bedding and table linen to vases and paintings, one can see the attention to detail put into the products. Many suppliers are accepting smaller mixed orders to generate sales from new buyers."

    Huynh Van Hanh, Director of Terrazzo Lai Thieu, an exporter featured in the report, said: "We are proud to offer eco-friendly products made of locally sourced raw materials made by local skilled craftsmen. We pay attention to developing innovation in design to meet buyers' tastes. We also work to harmonize traditional designs and modern trends."

    Sourcing Reports for Vietnam, Myanmar, Cambodia, Nepal, the Philippines, India and Indonesia

    The Vietnam Sourcing Report: Home Furnishings is one of a series of Sourcing Reports in Asia. Free previews and ordering information to purchase online for immediate download is available at

    Other related Sourcing Reports available online are:
    * VIETNAM: Wooden & Bamboo Furniture, Kitchenware, Ceramic & Porcelain, Home Decor, Lawn & Garden, Indoor & Outdoor Furniture
    * MYANMAR: Furniture, Wooden Flooring & Decking
    * INDIA: Ceramics, Glass & Metal Tableware
    * PHILIPPINES: Home & Garden Decor, Indoor & Outdoor Furniture
    * INDONESIA: Indoor & Outdoor Furniture
    * SOUTHEAST ASIA: Indoor & Outdoor Furniture
    The next Sourcing Report the Foundation expects to publish is Philippines Sourcing Report: Indoor & Outdoor Furniture. It will be available to purchase online at

    About the Hinrich Foundation
    The Hinrich Foundation ( believes sustainable global trade promotes economic prosperity and peace. It aims to encourage the private sector and governments to drive innovation and competitiveness in trade-related activities undertaken by individuals, companies, industries and countries by focusing on three programmatic areas:
     Trade related education & training: We sponsor educational opportunities for individuals who show a commitment to participating in or promoting innovative and competitive global trade. We offer Hinrich Global Trade Leaders Scholarships ( to students from Myanmar, Cambodia, Vietnam, Laos, India, China and the USA to study in Hong Kong, Thailand, the Philippines, Israel and the US. We give our scholars internships and career development opportunities in export related companies and organizations in ten countries.
     Export led job creation: The Foundation offers practical trade services to promote and coach producers on how to participate in global trade. Through the Developing Country Export Assistance Program (, the Hinrich Foundation connects exporters in developing Asia with buyers worldwide.
     International trade policy research: the Hinrich Foundation believes that the health of the global economy and peace between nations depend on countries having productive trade relationships, which require open, fact-based dialogues. We initiate research, elicit opinions and disseminate information about global trade to encourage objective debate and balanced policy making in support of open, free, transparent and fair global trade.

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