Momentum Marketing Facebook Promotion Receives National Distinction

Top Quote The Agency's client Wonder Works was named a Marketing Achievement Finalist at the 60th Annual Retailer Excellence Awards in New York. End Quote
  • Charleston-North Charleston, SC (1888PressRelease) August 31, 2011 - Pam Hartley, agency principal and founder of Momentum Marketing located on Daniel Island, SC, announced today that a successful Facebook promotion the company created and executed in December 2010 was recognized as a Marketing Achievement Finalist at the 2011 Gifts & Decorative Accessories' 60thAnnual Retailer Excellence Awards (REA) on Sunday August 14, 2011 in New York City, NY. The agency developed the social media promotion for its client Wonder Works, a Charleston-based independently owned toy store chain.

    Named the "Week of Wonder," the promotion took place December 1-7, 2010. For every new person who "liked" Wonder Works on Facebook, the local retailer donated a toy to the MUSC Children's Hospital Happy Wheels Cart, which provides a toy weekly to every child in the hospital. As a result of Momentum's viral strategy, Wonder Works gained 5,668 Facebook "likes" in one week, plus an additional 1,000 "likes" the following week . As a result, the toy retailer donated 6,668 toys to Happy Wheels.

    "We're so proud of creating a powerful promotion that earned our client this REA designation, and simultaneously made a huge difference in the lives of local children," said Hartley. "Wonder Works was committed to giving toys to this wonderful organization, so we developed a way for the community to give alongside Wonder Works just by clicking "like" on Facebook. We basically married cause marketing with social media, and were blown away with the response from the Charleston Facebook community."

    Christine Osborne, owner of Wonder Works said," Momentum Marketing's Facebook Toy 'FunRaiser' concept helped us not only raise awareness for MUSC's Happy Wheels Program and all the wonderful things they do for each child who is an inpatient at MUSC, but Wonder Works 100 trillion percent loved the great feedback we got from our Facebook fans! Folks care and want to help, and this proved it."

    Momentum Marketing ( is a full service advertising agency and marketing firm, representing a diverse range of clients in South Carolina, Georgia, Texas and Illinois. The company blends effective marketing strategies, traditional & new media, public relations and corporate training to deliver innovative marketing plans that produce instant results. For more information on Momentum Marketing, email info ( @ ) momentumresults dot com or call 843-377-8450.

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