Mims Distributing Company Promotes Jennifer Balik To Brand Development Manager

Top Quote Beer Distributor's Former Promotional Manager Now Tasked With Overall Strategy For Brand Development. End Quote
  • Raleigh-Durham-Chapel Hill, NC (1888PressRelease) June 15, 2013 - Mims Distributing Company (http://www.mimsdistributing.com), a beer distributor that services a nine-county area in and around the Triangle, has announced that Jennifer Balik has been promoted to brand development manager. In this position, Balik will be responsible for the overall brand development of the distributor's growing portfolio of craft breweries, working to grow their presence in the market and overall brand recognition among area beer drinkers. Previously serving as promotional manager for Mims Distributing, she handled the on-site and point-of-sale promotions of individual brands at on-premise licensed retailers, including bars and restaurants.

    Balik joined Mims Distributing in 2005 as an assistant promotion coordinator before becoming promotional sales manager at the end of 2006. Prior to joining Mims Distributing, she worked in New York City managing event planning and logistics in the fashion industry.

    "Jennifer has helped Mims maintain the best bar and restaurant promotions team in the state thanks to her leadership," said Chip Mims, CEO. "We are tremendously excited that she has agreed to take on the newly created role of Brand Development Manager. Her passion for sharing her deep beer knowledge with others makes her the natural choice to help our customers select and promote the right brands and styles for their customers."

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    Established in 1964 and based in Raleigh, N.C., Mims Distributing Company provides domestic, import and craft beer brands to licensed retailers in nine central N.C. counties - Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake and Warren. It is the area's distributor for all Miller brands, including Miller Lite, Miller High Life and Icehouse. Mims' imports include Newcastle Brown Ale, Dos Equis, Red Stripe, Palm, Rodenbach, and Sapporo. It handles such craftbrews such as Yuengling, Sam Adams, Sierra Nevada, Lagunitas, Magic Hat, Anchor and Narragansett. Mims also carries cider from Crispin and non-alcoholic Arizona Tea. In 2007, Mims received the prestigious High Life Achievement Award from Miller, which recognized its top distributors in the nation. That same year, Mims also won the Newbie of the Year Award from Magic Hat as its best new distributor. In 2009, Mims was awarded Magic Hat's Pouring Partner of the Year Award as its top distributor in the country. Active in the local community, Mims supports efforts such as the Walk for Hope, and the Frankie Lemmon School. For more information, visit http://www.mimsdistributing.com.

    Jennifer Fair
    MMI Public Relations
    (919) 233-6600
    Jennifer ( @ ) mmipublicrelations dot com

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