Millennium Alliance names Russ Klein, American Marketing Association as keynote speaker

Top Quote The Millennium Alliance is thrilled to announce the participation of Russ Klein, CEO from the American Marketing Association as keynote speaker at the upcoming Transformational CMO Assembly, April 2-4, 2017, Renaissance Dallas Hotel, TX. End Quote
  • New York, NY (1888PressRelease) March 01, 2017 - We sat down with the "flamethrower" himself and quizzed him a little about his career, what's next for the marketing industry and what advice he would give to CMOs looking to capitalize on the 'Digital Industrial Revolution'.

    Here's a snippet from the interview:
    Digital technology has been driving marketing over the past few years. As we head towards what some call a 'Digital Industrial Revolution', what advice do you have for CMOs looking to stay ahead of this revolution? What trends are you keeping your eye on?

    RK: First, keep your eye on the customer. Keep your eye on the transcendent brands that have set the standard for expected frictionless user experiences across all categories…like it or not those brands are setting the hurdles for customer engagement and satisfaction. No brand lives alone in any space anymore.

    Learn about blockchain technology…it is the next seismic tectonic global structural shift getting ready to explode suddenly on the scene. Marketers must not take their eye off strategy and branding. They must embrace the distributed power that sits outside their company's four walls and not let the mountains of data paralyze them into inaction.

    The most valuable learning a CMO can gain is by acting…. learning by doing.

    Russ Klein has led marketing teams for many of the world's foremost brand names-holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church's Chicken, and Arby's Restaurant Group.

    As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed "Flamethrower" by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.

    The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis, Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

    Media contact: Freya Smale
    Tel: +1 646 216 1849
    Email: freya.smale ( @ ) mill-all dot com

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