MICA alumnus wins 1st prize in Rajasthan Patrika's Concerned Communicator-Award 2013
Mr. Mukund Korke, an alumnus of MICA from the 12th batch of Crafting Creative Communications (CCC) course, has won the 1st prize in Rajasthan Patrika's Concerned Communicator-Award 2013 for his ad on the topic 'School Children Suicide'.
- (1888PressRelease) August 01, 2013 - About Mr. Mukund Korke
Mr. Mukund Korke completed his CCC course from MICA in 2007 after which he worked with Wizcraft International and Xebec Communication Pune between 2008 and 2012. In 2012, Mukund started his own advertising, event and online agency called Paarambi Communications. Prior to joining MICA to purse the CCC course, Mukund finished BE Electronics from Satara in 2002 and MBA in Marketing from Pune in 2005.
About the Concerned Communicator Award
The Concerned Communicator Award was instituted by the Rajasthan Patrika group in 1997 as a part of its CSR initiatives and is one of the most awaited and respected award for social advertising based on philanthropic issues.
Rajasthan Patrika has been known for its value-based journalism ever since its inception five decades ago. It is the 8th largest newspaper in India with a readership of 11.5 million. It has 17 print centers in 5 states with over 50 editions. Other group companies of the Patrika Conglomerate are Daily News, Radio Tadka and News Today to name a few.
About the issue - School Children Suicide
Children today are burdened by high-expectations from parents, peers and society at large. There is an increasing pressure on them to conform to standards set by the society. Consequently, the number of school children committing suicide is growing alarmingly. This ad, designed by Mukund, is an attempt to ring a warning bell and help parents recognize and avoid subjecting their ward to undue pressure.
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