Miami Beach 25/7 Street Team Wows New Yorkers With Miami Beach Spirit and LGBT Pride During New York Pride Parade & Festival

Top Quote The City of Miami Beach 25/7 Street Team took part in the recent New York Pride Parade & Festival. End Quote
  • (1888PressRelease) July 28, 2010 - MIAMI BEACH - The City of Miami Beach showcased its rainbow pride and support of the LGBT community as a sponsor of the recent New York Pride Parade & Festival held on June 27 in New York City. More than 1.5 million parade spectators from all walks of life were exposed to the "Miami Beach Proud 25/7" message, communicating that Miami Beach is so proud, LGBT visitors need an extra hour in the day to fully experience the diversity and accepting attitude of this world-class destination.

    The parade commenced with a "step-off" at 39th Street and Fifth Ave and finished at 9th Street and Greenwich Street. Divas Miss Elaine Lancaster and Lauren Foster led the Miami Beach street team, waving from a vintage butter cup yellow Rolls Royce Corniche convertible. Also representing Miami Beach were Commissioners Jerry Libbin and Michael Gongora with street team dancers passing out fans to help cool off spectators in the summer heat as well as sunscreen sprays and temporary tattoos. New Yorkers could be seen from Harlem to Battery Park with the colorful "Miami Beach Proud 25/7" fans and cheering "Miami Beach" as the car and team rolled by.

    "Miami Beach has long been a city of diversity and acceptance for the LGBT community," said City Manager Jorge M. Gonzalez. "Beyond being an unparalleled vacation destination, Miami Beach is a city of pride and we look forward to continuing to welcome our LGBT visitors from the Northeast to our dynamic and diverse city."

    Along with parade and festival participation, the City invited spectators and fans to share their favorite "Proud 25/7 moment" with a Facebook photo contest where the winner will receive a two-night stay and spa treatments from the Shore Club. To enter the photo contest, log onto, click on the Facebook link at the bottom of the page, and upload a photo to the Miami Beach 25/7 fan page. Another way to enter is by following the video instructions linked to the Neo Scan tag on the back of the "Proud 25/7" fans.

    For the Proud 25/7 campaign, the City of Miami Beach again partnered with Cre8tiv Juice Group to develop branding strategy, and The Treister Murry Agency for public relations and social marketing. Both firms are based in Miami Beach.

    For more information about the City of Miami Beach, to follow Miami Beach 25/7 on Twitter, or to fan 25/7 on Facebook, visit

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