Mauritius-Based Rice Company Announces Official US Launch in Sprouts Farmers Market Stores

Top Quote Sustainably farmed Mighty RiceŽ is now sold in 191 Sprouts stores nationwide. End Quote
  • (1888PressRelease) October 17, 2014 - Mighty RiceŽ, the boutique rice producer based in Mauritius, announces its official launch in the United States. Sustainably farmed, Non-GMO Project Verified and with a low Glycemic Index (GI), Mighty Rice is now available in all 191 Sprouts Farmers Market stores nationwide. Mighty Rice is one of only a few crops grown in Mauritius, an island east of Madagascar in the middle of the Indian Ocean. Unlike most rice products that grow in flooded fields, Mighty Rice is grown on dry land and relies solely on natural rainfall to water the crop.

    Mighty Rice initially launched in Mauritius in 2013, after the founders developed a rice variety that had a naturally low glycemic index. With diabetes becoming a major public health problem worldwide, the Mighty Rice team wanted to launch a rice product that could be consumed by diabetics. With a low GI of 48, Mighty Rice is one of few white rice products safe for diabetics to consume.

    "We didn't have a place to grow Mighty Rice until we took a personal trip to Mauritius in 2008," says Herman Suhirman, Marketing Manager of Mighty Rice. "We realized that the island nation of Mauritius has one of the highest incidences of diabetes in the world and found that as the sole rice growers in the country, we could control the purity of this specific rice breed. We built a mill and taught local farmers how to grow rice. Since rice has never been grown here before, the soil and groundwater are devoid of arsenic, which is so important to us. We are so proud to bring our 'grains of goodness' to the US and Sprouts shoppers across the US."

    High arsenic levels are common in rice products, as much of the world's rice growing land is contaminated due to the use of chemicals containing the poison. Even products that are certified organic test high in arsenic levels due to the fertilizers that are organic-approved.

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