Massachusetts Horticultural Society Offers Cell Phone Tour Provided by OnCell

Top Quote Mass Hort has initiated cell phone tours to help visitors to the Gardens at Elm Bank learn more about Mass Hort and its gardens. End Quote
  • (1888PressRelease) October 13, 2011 - In early July, Massachusetts Horticultural Society (Mass Hort) in Wellesley, MA, applied cell phone tours and QR codes to horticulture to bring itself into the twenty-first century. The new mobile tour program improves communications with visitors and helps them learn more about the Gardens at Elm Bank and Mass Hort.

    Located in the historic Elm Bank Reservation, Massachusetts Horticultural Society is located on 36 acres and it maintains six beautiful gardens at Elm Bank: the Trial Garden, Weezie's Children's Garden, Bressingham Garden, Crockett Garden, the Italianate Garden, and the new Garden to Table Vegetable Garden. In addition, volunteers maintain another half dozen gardens at Elm Bank, including the American Hemerocallis Society Daylily Garden, the Noanett Garden Club stroll garden, the Alan Payne Rhododendron Garden and the Herb Garden.

    Two internationally renowned designers/horticulturalists are featured on the cell phone tour. Julie Moir Messervy, the designer of Weezie's Children's Garden is featured at Stop 3 and Adrian Bloom, notable English nurseryman and designer of the Bressingham Garden is featured on Stop 4.

    Massachusetts Horticultural Society's mission is to help educate people of all backgrounds about the art and science of horticulture. The OnCell tour helps to engage and excite people about what is going on at Mass Hort and in the gardens. For example, during the composting demonstration tour, the cell phone tour allows people to learn about the composting process and how to set up a compost bin at their home. Listeners are also introduced to the historical significance of the Manor House and the Frederick Law Olmsted Brother's Italianate Garden during the tour.

    "On a recent garden club tour, club remembers were especially delighted to hear the voices of the designers who designed the Bressingham Garden and Weezie's Garden," said Mass Hort President, Katherine Macdonald.

    The cell phone audio tour launched in early July of this year and is available during visiting hours: May through the end of October, 9am - 6pm. Visitors can listen to the tour by dialing 617-466-3067 or by visiting the mobile web tour:

    OnCell is the global industry-leading service provider of informational content to cell phones, smartphones and tablets for museums, cultural sites, parks, and other venues. OnCell offers a state-of-the-art technology platform that integrates all of OnCell's mobile features into a single platform. Cell phones, smartphones and tablets become your portal for engaging, informing, and interacting with your guests. Powering interactive mobile tour experiences, OnCell's services include cell phone tours, mobile web tours, mobile giving, mobile surveys, text messaging, & Smartphone Apps. We are mobile communication experts who are passionate about the arts and education. OnCell tours require no staff time to run and are available 24/7/365. For more information about OnCell, visit

    ABOUT Massachusetts Horticultural Society
    Founded in 1829, the Massachusetts Horticultural Society is dedicated to encouraging the science and practice of horticulture and to developing the public's enjoyment, appreciation, and understanding of plants and the environment. Located in the historic Elm Bank Reservation, our horticultural education center provides a place where people of all backgrounds can come together for inspiration and education. Our public gardens are a place of beauty, discovery, quiet reflection, and appreciation of garden design. Massachusetts Horticultural Society is a 501(c)(3) not-for-profit organization. Our programs help introduce people to many aspects of gardening, flower arranging, and plants through classroom workshops, lectures, exhibits halls, and of course, our Gardens at Elm Bank.

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