Marketing Expert Employs Industry Savvy To Help Clients Boost Profits

Top Quote Matthew O'Connor, direct response copywriting expert, leverages industry expertise and proven, time tested copy techniques to help entrepreneurs realize product launch success. End Quote
  • (1888PressRelease) July 03, 2010 - Successful product developers know that well written direct response advertising copy is the most important element in their marketing mix, one that can easily dictate the immediate and long term prospect of any product they bring to market. The key success factor in any marketing effort is not the amount of money that is spent, but rather the response rate that they receive. Ultimately, the most elaborate attention grabbing effort is only as successful as the conversions they are able to realize.

    Marketing instruments such as online and offline ads, direct mail, and web promotions represent channels of contact with prospective customers. When executed properly, they deliver a compelling message that entices the customer to jump on the idea the product will deliver benefits so profound that cost consideration takes a back seat to opportunity. Instead, they are compelled to acquire the one thing that will conquer whatever it is causing them grief.

    Unfortunately, when marketing instruments are not expertly crafted, they end up offending potential customers. Understandably, the purchasing public is averse to pushy sales tactics, and they can smell a second rate sales job from a mile away. It is therefore vital for entrepreneurs seeking to promote their product or service to properly execute their marketing plan, and central to that is engaging an expert direct response copywriter who can craft an effective, compelling, high converting direct response ad appropriate for the product and its target audience.

    Many entrepreneurs who choose to write their own advertising copy ultimately end up with a less than satisfactory result. The resulting copy often ends up focusing primarily on their company, and the various features of the product, with little to no attention paid to the prospective customer. More often than not, the copy fails to convince the customer they need to snap up the product, resulting in lost sales opportunities.

    Reality is -- potential customers care less about the company or the features of the product and more about what the product can do for them. Crafting advertising copy with this perspective in mind is what separates an advertising copywriter from the rest of the writing community. This perspective forms the foundation upon which an advertising copywriter adds his or her many years of marketing experience, as well as copy techniques to produce that one special direct response advertising copy unique to an entrepreneur's product and the customers it is targeting.

    There are many writers purporting to be an expert in writing copy, but few if any can match Matthew O'Connor's impressive industry background and burgeoning client base who can attest to Matthew's expertise. Matthew is an accomplished marketing expert uniquely qualified to help entrepreneurs develop effective, conversion-maximizing advertising copy to accompany their product launch. With over a decade spent in the cut-throat infomercial, marketing and sales industry, Matthew has the experience and savvy to develop the right advertising copy to get customers lining up on opening day, convinced of their absolute need to acquire the product, and at the same time knowing if they don't acquire the product now, they may not be able to do so at a later time.

    "When a potential customer encounters a product or service, the one question that must be answered to their satisfaction is what's in it for them. Advertising copy that answers that question in a compelling manner will have an opportunity to convert the curious into a buyer" notes Matthew O'Connor, the brains behind

    About: is a site dedicated to helping entrepreneurs increase their sales with profit-boosting tactics from top copywriter Matt O'Connor.

    Matt O'Connor
    Delicious Copywriting
    +44 (0)7921 907477
    mrmattoconnor ( @ ) gmail dot com

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