Manulife Singapore Unveils New User-Friendly Website

Top Quote Manulife Singapore launches its revamped corporate website at with interactive and user-friendly features to provide customised information that more directly address individual client needs. End Quote
  • (1888PressRelease) December 22, 2014 - Singapore - Manulife (Singapore) Pte. Ltd. has unveiled its revamped website at The refreshed site contains interactive and user-friendly features providing customised information to more directly address individual client needs.

    The refresh is an important element of the company's strategy to place clients' interests first. Client surveys showed that users appreciate a website that is interactive and provides useful, tailored information focused clearly on their needs. The refresh was also informed by a Client Experience Lab, where Manulife's senior management put themselves in clients' shoes to better understand how clients experience the website and other client touch points. A major learning was to streamline and customise the content so that users can find the information they need more quickly and easily.

    The redesigned site offers easy navigation, with a strong focus on presenting information based on different personas and needs. One of the key features is an interactive tool that offers users a shortlist of Manulife's products based on their profile and priorities. Users simply need to identify their persona and answer three quick questions to generate a list of products that might be of interest to them. The product solution sections have also been enhanced to make them clear and simple, with infographics to illustrate features and benefits (see screenshot).

    Naveed Irshad, President and CEO of Manulife Singapore said, "Redesigning our corporate website is part of our ongoing efforts to deliver a positive, client-centric experience. Consumers can be overwhelmed by the wealth of information available online. We want to empower consumers to get the right information they need quickly and easily. We believe in educating consumers and supporting them in taking a more active role in their financial planning. "

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