Mahindra honours Indian farmers at the first Mahindra Samriddhi India Agri Awards 2011 - A salute to the change leaders of Agriculture

Top Quote Mahindra's Farm Equipment Sector announced the winners of the First Mahindra Samriddhi India Agri Awards 2011. End Quote
  • (1888PressRelease) March 02, 2011 - Mumbai: Mahindra & Mahindra's Farm Equipment Sector today announced the winners of the First Mahindra Samriddhi India Agri Awards 2011 which was held in partnership with Zee News. This honour was bestowed upon the farmers and institutions to recognize their noteworthy and purposeful contribution to the field of agriculture, the backbone of the Indian economy. Honurable Agriculture Minister, Shri Sharad Pawar was the chief guest at the awards ceremony.

    The awards were judged by an eminent jury chaired by Mr. P.K. Basu, Secretary, Ministry of Agriculture & Cooperation.

    The Agri Icon of the year was conferred upon Dr. M. S. Swaminathan for pioneering the concept of "Evergreen Revolution" in his vision to achieve sustainable agriculture, thereby delivering Agri Prosperity and enabling rural India to RISE.

    "Heartiest congratulations to all the winners of the Mahindra Samriddhi India Agri Awards. Each of them exemplifies the indomitable spirit of the Indian farmer. I am proud that Mahindra is working in tandem with the farming community and helping drive a positive change in their lives and livelihood. I am sure that this unique initiative will further motivate the Indian farming fraternity to strive towards greater innovation and productivity, said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

    Speaking on the occasion, Dr. Pawan Goenka, President Automotive and Farm Equipment Sector said, "These awards are our first endeavour to recognize and felicitate the unsung heroes of rural India for their noteworthy and purposeful contribution to the field of agriculture. As India's leading tractor manufacturer for over 27 years, we have always encouraged innovation and innovative practices in the agricultural sector to increase rural prosperity. It is our hope that these awards will encourage modernisation and change by felicitating these shining examples in the agricultural space."

    This initiative is an extension of the company's Mahindra Samriddhi venture which aims to enhance agricultural productivity through creative farming technologies, thereby leading to an increase in rural prosperity. As part of this concept, several Mahindra dealerships have been transformed into Samriddhi Centres offering the farmer easy access to technological know-how, hybrid seeds, soil and water testing facilities, demo farms, finance and insurance, internet updates and sales and servicing of tractors and implements.

    * Number of Nominations received from farmers across the country: 14,064

    * Cash Prizes:

    a) National Level Cash Prizes (for individuals and institutes): Rs. 2,11,000

    b) Regional Level Cash Prize (for individuals): Rs. 51, 000

    c) Runner up Cash Prize (for institutes): Rs. 1,01, 000

    d) Krishi Shiromani Samman: Rs.5,00,000

    e) Agri Icon of the year: Rs.5,00,000.

    About The Mahindra Group

    The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, finance and insurance, industrial equipment, logistics, real estate, retail, steel, and two wheelers.

    A US $7.1 billion multinational group based in Mumbai, India, Mahindra employs more than 112,000 people in over 79 countries. In 2010, Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP).

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