MAFI - Oiled, Natural Wood Floors Manufacturer, Appoints Nic Neumann As CEO To The USA

Austrian luxury flooring maker announces the restructuring of it's US operations and founding of Mafi America, Inc. End Quote

Nature composes itself in layers. The foundation builds the base, the surface reveals it's essence, the middle provides strength.

(1888PressRelease) February 02, 2011 - Los Angeles, California - MAFI, one of the leading manufacturers of oil-treated luxury wood floors announced today the formation of MAFI America, Inc. and the appointment of Nic Neumann as CEO. MAFI's full line of highly aesthetic Austrian-made wood flooring products is now widely available in the United States to architects, home builders, developers and private clients. The Venice Beach-based company is part of MAFI's world-wide network in more than forty countries.

"Nic Neumann has all the qualities to lead MAFI into the future in the U.S.," said company Chairman, Fritz Fillafer.

"We're confident MAFI's luxury floors will enjoy broad adoption in the North American Market," said Nic Neumann, the new CEO of MAFI America, Inc. "MAFI's wide-plank floors are handcrafted in Austria, lacquer-free and are treated with organic oils only, making them ideal for almost any application. MAFI floors are a perfect symbiosis of naturalness, quality and design."

MAFI recently unveiled new product lines to the United States highlighting it's new Tiger Oak Floor with color fills. The Tiger Oak is baked using MAFI's exclusive technique, which creates natural cracks in the wood. Using an epoxy, each crack can be filled with dozens of color choices including, violet, blue, green, cream, silver and grey. The resulting floor offers a bold addition to the design esthetic of a home or business. Each floor is unique and can be fully customized to the client's preference.

Nic Neumann is a highly accomplished architectural designer and business developer. He has worked in a wide range of design disciplines from architecture, interior design, product design, furniture design and commercial design for clients such as Mercedes-Benz, Phoenix Product Design, EuroCard, Goldpfeil, Olymp. He has assisted some of Europe's finest companies, including Bulthaup and USM Haller, in expanding their market presence in North America.

About MAFI: For 17 years, MAFI, headquartered in Schneegattern, Upper Austria, has enjoyed a national and international reputation for providing exemplary engineered wood products for architecturally significant projects, and is known for the manufacture of fine, high-quality natural wood floors. Headquartered in Schneegattern, Upper Austria, MAFI currently has showrooms in Zürich, London, Peking, Melbourne, Cannes, Bozen, Salzburg, Vienna, Malta, Mexico City, Guadalajara and Monterrey.

The wood-processing company, behind MAFI was founded 80 years ago by the Fillafer family, when work started at their sawmill. In 1992, Fritz Fillafer began to specialize in the production of oiled, country-style floors. Today, MAFI employs more than 70 people at a plant covering around 60000 square feet located on the edge of the Kobernaußer Forest. With a production volume of 4.5 Million square feet country-style planks per year, MAFI is among the world's most established and innovative family flooring businesses.

For press inquiries, please contact:
Zita Udrys
z.udrys ( @ ) mafi-america dot com
323 542 8095

For sales inquiries, please contact:
Nic Neumann
CEO mafi-america
n.neumann ( @ ) mafi-america dot com

http://www.mafi.at/us/product/pr_product.asp?EmpfSet=1&LC=US

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