MadeByPi launches a Twitter campaign for Halfords' range of VooDoo mountain bikes
MadeByPi have launched an innovative Twitter campaign to promote and drive sales for VooDoo mountain bikes, a product range exclusive to Halfords in the UK. The incentive-led 'Price Puncture' campaign has been designed to provide a fun, viral means of promoting VooDoo on the social media site and ultimately reward customers for their engagement.
- (1888PressRelease) September 06, 2011 - The Price Puncture initiative invites users to retweet an existing tweet found on the VooDoo website, or write their own tweet, making sure that they include the #pricepuncture hashtag and URL. The greater the number of tweets about the promotion, the greater the discount passed on to consumers.
The campaign provides a real-time update of the number of #pricepuncture tweets, plugging in technology that MadeByPi created for their innovative social media site, The Social Factor. Once the tweet-count reaches 250, users will be given a code for a 5% discount. 500 tweets triggers a 10% discount code; 1000 brings the discount up to 15%.
Karen Lewis, Client Services Director at MadeByPi said: "The idea behind Price Puncture is to leverage the emergence of social commerce, enabling users to share and gain reward in return for tweeting and sharing the promotional message. We feel it's an innovative and fun step forwards for Halfords and we look forward to seeing the results."
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