Made in Detroit, bluMedia Group Masters Integrated Branding Services and Matches it with Mobile Technology to tear down Information Barriers

Top Quote Using state of the art technology bluMedia Group has formulated online and offline marketing techniques to help brands fine tune their message to engage and connect with their target audience. Establishing mobile relationships with consumers is what enables brands to tear down information barriers and connect with the African American and Latino market in new ways that are innovative & effective! End Quote
    QuoteIs it okay to keep communicating the same way as did in the past? Smoke signals? E Mail? Times are changing and bluMedia has what clients want.Quote
  • Detroit, MI (1888PressRelease) June 21, 2011 - It turns out that "Cross Communication" - the smart application of multiple forms of media in a manner calculated to deliver a marketing message - is gaining popularity as a way to make marketing messages more compelling. Cross Communication as an application is more interesting to consumers and gets them more involved, both of which serve to remove information barriers. The evolution of consumer response forms the basis of and background of why bluMedia Group has mastered the art of pursuing both political and digital territory.

    As quoted by Shawn Reed the company's CEO, "When bluMedia engages a client we keep our focus on surveying the battlefield, first we determine the intrinsic value of our clients widget and or service and then we gather intelligence on the most effective way to create an emotional response from the consumer, often times this strategy takes our client to high ground where they can quickly take hold of both political and digital territory- always remember, what happens in reality can quickly become digitized and optimized. This dynamic added with creative originality and technology delivers the solutions that our clients have come to expect from us."

    Food for thought - Is it okay to keep communicating in the same way as we did in the past? Smoke signals, e mail, television commercials that do nothing more than nominate you for the best commercial of the year award?

    Can we achieve better results just by advertising more than our competition? Should we continue spending money on advertising like drunken sailors without true quantifiable results?

    There is no doubt that the information environment that surrounds us has changed dramatically in recent years. The growth of the internet, the proliferation of mobile phones, and the increase in the number of television channels have brought about an enormous diversification and fragmentation of media. In this environment, consumers take on look at information, and despite the fact that the information might have been considered valuable in the past, today it doesn't fly. Consumers simply feel: "this has nothing to do with me," and unconsciously isolate themselves from it. The Information Barrier, as we refer to it is what is stopping you from connecting your brand to the spending power of your target audience.

    bluMedia gives its clients the best of both worlds referring to online and offline. A consumer who notices a product, service or advertisement (attention) and takes an interest in it gathers information (searches) about the item in question. That search may be performed on the internet from their desktop, laptop and in a growing trend, from their mobile phone. Then after the research there may be some word of mouth conversations with their relative, friend or strangers in the barber shop. In the end there is only one question, are you being properly seen?

    ATTENTION, INTEREST, SEARCH, ACTION, SHARE- using mobile media which is a combination of SMS, MMS and mobile websites we make it possible for your message to go viral. Mobile coupons have a redemption rate of a staggering 82%- getting the consumer to interact with your brand requires both traditional adverts along with a online presence that has a serious impact. bluMedia has the expertise to make this happen for your company. Talk to us today about how bluMedia group can work with your brand to come up with a solution that will connect, engage and deliver information on demand that drives traffic and increases sales. Our mission is to make you money.

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