M-Tech Ties up with Jazbaa Film for Introducing 'Jazbaa' Smartphone

Top Quote After ruling over the feature phone market in India #M-tech Mobile Group ties up with the much awaited movie #Jazbaa starring Aishwarya Rai Bachchan and Irrfan Khan for introduced a new smart phone 'Jazbaa' in market very soon. End Quote
  • (1888PressRelease) September 06, 2015 - Managing Director, M-Tech Informatics, Vivek Agarwal said, 'Jazbaa' phones symbolize the passion of M-Tech to excel in their technology and services and to avail the best technology to the masses at the most affordable rates. M-tech's vision to connect the Indian market with every potent user is actualized with this phone. Sleek, beautiful design, married with high-end technology like Android Lollipop OS to power the phone, is what makes this the smartest catch in the market. The thought behind naming it Jazbaa, was to dedicate it to the passion behind the design of the phone. Linking it to the movie, and dedicating its launch with it, is the grand idea behind its marketing.

    " I'm so proud and happy that Mtech has launched the Jazbaa mobile. It breaks the conventional norm of current film marketing campaigns by not doing just a vanilla co-branded campaign. What sets this association apart is the fact that the Jazbaa phone is not merely a phone that has jazbaa branding, it also embodies the characters, theme and slickness of the film in its software as well. " says Mr. Sanjay Gupta, Director of the Jazbaa movie about the phone.

    "To have a phone named after a movie is a brilliant step on the brand's part. On the other hand M-tech is elated with its collaboration with the movie, and have it's In- Film branding done by featuring in the movie. M-tech is known to be a driven brand. M-tech is known for their great technology and exceptional services, and the fact that they would name their product after movie, Jazbaa, reflects our brand passion to see its products reach its optimum height." Says, Mr. Goutam Jain, Co-Founder, M Tech Mobile.

    " It has been our pleasure to associate with Mtech mobile on Jazbaa. This association will help us penetrate not only national but also Tier II and III markets. I'm sure that with the innovative campaign Mtech has devised for the film, it will only help create maximum buzz and visibility for our film".says, Mr. Nitin, producer of Jazbaa.

    "The M Tech Mobile & Jazbaa alliance is not just a strategic one but also an innovative one. A full-fledged Jazbaa mobile with built in movie features and details is unique in its own way. I am very happy to be associated with the M Tech Team" says Sachin J Joshi, Producer of Jazbaa.

    "We have tried to incorporate speed and promptness in this product as per movie theme. As trailer of movie has already been launched all over India, I am sure that our product Jazbaa mobile and Jazbaa film will be doing well in market" says, Mr. Vivek Agarwal, Managing Director, M Tech Mobile.

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