LUSH The Art of Hair Is now WHITE The Art of Hair

Top Quote LUSH The Art of Hair would like to share this exciting news - they're doing a makeover and a name change to WHITE The Art of Hair! End Quote
  • Indianapolis, IN (1888PressRelease) April 18, 2011 - LUSH The Art of Hair was a perfectly good name for a first-time business. After many successful years the salon is about to embark on what they are calling a makeover, which includes unveiling their new company identity. With the help of a local Indianapolis communications and marketing firm, they have developed a unique name that more accurately reflects who they are and what they do. The new name, WHITE The Art of Hair, was designed to express that feeling of well-being, serenity and beauty that they provide guests every time they visit.

    WHITE The Art of Hair hasn't changed ownership. It is still owned and operated by life-long Indianapolis resident Danita White, who will continue to offer a complete selection of award winning salon and spa services performed by her team of stylists and estheticians.

    According to Danita White, this is just the beginning. "We think everyone could use a complete makeover once in a while, so we're not done yet," she said. "Our new name is just the first part of the exciting changes we have planned, so we invite you to stay tuned. We look forward to the next few months as we reintroduce ourselves to our guests and to the world as WHITE The Art of Hair."

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