Longistics Participates In University Of North Carolina's Global Business Project Kickoff Weekend

Top Quote Global Logistics Solutions Provider Meets With Business Students To Work On Major Project In China With Rare Bird Trading Company. End Quote
  • Raleigh-Durham-Chapel Hill, NC (1888PressRelease) March 11, 2011 - Longistics, a full-service provider of global logistics solutions (http://www.longistics.com), has announced that Duane Long, chairman and co-founder, and his wife, Pat Long, vice chairman and co-founder, will participate in the Global Business Project's kickoff weekend along with students and faculty from the University of North Carolina Center for International Business and Research (UNC CIBER) and its partner schools. The kick-off weekend will be held Thursday, March 10 through Sunday, March 17 in Washington, D.C. The Global Business Project (GBP) is a unique graduate-level course offered to MBAs and other graduate students at 14 member universities, including UNC. Students apply cross-cultural awareness and foreign language skills to produce strategic, focused, compelling and actionable advice for companies. UNC's Kenan-Flagler Business School is leading the GBP in China, where Pat Long has established the Rare Bird Trading Company. The firm provides import and export services to and from China for virtually any product from any industry.

    The Longistics team, under the direction of Noel Greis and Cai Linning, professors and co-directors of the UNC-Tsinghua Center for Logistics and Enterprise Development in Beijing, will work with Rare Bird to implement a successful business model in China. The GBP kick-off weekend will allow the Longs the opportunity to meet their team and develop a detailed project scope of work, project timeline, and work plan for the 10-week project. Students will spend eight weeks working virtually here in the U.S. and then travel to China for the last two weeks of the project. For the latter period from Monday, May 16 to Friday, May 27, the GBP project team will research and prepare to reveal their findings during the final presentation to Rare Bird. The team will also provide Longistics with copies of the final report and supporting research materials. Students receive academic credit for their work.

    Longistics is a leader in North Carolina in emphasizing more trade relations with China, believing commerce and trade with that nation offers excellent business opportunities for companies of all sizes in the state. Besides Rare Bird Trading Company, they have announced the launch this year of the Suzhou Industrial Park International Commodities Exhibition Center in Suzhou, China, which offer business development opportunities for exhibitors and generate opportunities that accelerate the export of products from U.S.-based companies to China. The Longs' current and future efforts in China make them an excellent resource for GBP participants, and they will serve as informed advisors to UNC CIBER students and faculty on how to do business there.

    "The Global Business Project is an ambitious program that will introduce MBA students from our area to much needed real-life experience on dealing with supply chain issues, marketing research, market entry and new product introductions in the international marketplace," said Pat Long. "It is the type of training that will prove invaluable for them, as well as assist our efforts in making Rare Bird Trading Company a leading center for commerce between China and North Carolina. Duane and I look forward to contributing our advice and insight during this weekend, and we cannot wait to see what innovative ideas emerge from the students as they work with us in developing Rare Bird Trading Company."

    - Rare Bird Trading Company also provides select North Carolina specialty items including medical supplies to buyers in the Greater China Region, where it is known as Rui Bi Lin. Pat Long is its founder and CEO. Rare Bird Trading Company will locate sellers and buyers both in China and the United States, and will handle all logistics, including storing, warehousing and distribution.

    - The GBP course offers students the opportunity to increase their global business and language competency through guided hands-on business experience in global markets, while also introducing them to the challenges of virtual teaming. Teams are constructed through a competitive application process with members drawn from any of the member schools. For more information, visit http://www.kenan-flagler.unc.edu/ki/ciber/gbp/.

    - For more information about UNC CIBER, visit http://www.kenan-flagler.unc.edu/KI/ciber/.

    Located in Research Triangle Park, N.C., Longistics is a full-service provider of global logistics solutions that specializes in cold-chain logistical support and problem solving services for a broad range of pharmaceutical manufacturers and distributors of high value, high security products. A leading provider of third-party logistics, Longistics has a worldwide reach and growing presence in China, and other emerging markets around the world. Longistics provides transportation, warehousing and Foreign Trade Zone management operations at FTZ 214, located in the Global TransPark, and FTZ 93, located adjacent to the Raleigh-Durham International Airport. Capabilities include: supply chain studies, vendor managed inventories, transportation, technology, infrastructure, FTZ zone operations, domestic warehousing services, order fulfillment, kitting and sub-assembly, and value-added programs. For more information, visit http://www.longistics.com.

    Erin Smith
    MMI Public Relations
    (919) 233-6600
    erin ( @ ) mmipublicrelations dot com

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