London And Bangalore Based Signs Up Chris Gayle As Its Global Brand Ambassador

Top Quote Fashion and lifestyle online brand, Attiitude signed West Indian star batsman Chris Gayle as its global brand ambassador in a multi-million dollar deal. End Quote
  • (1888PressRelease) May 19, 2017 -, an international fashion and lifestyle brand spearheading the alterative fashion movement in India, announced the dawn of a new era in fashion by signing up international cricketer Chris Gayle in a multi-million dollar deal.

    The hard-hitter from Jamaica, who has inspired awe with his explosive batting, is taking on a new role - to make alternative fashion popular across the globe. Chris Gayle will represent Attiitude in all his international appearances worldwide over the next five years.

    Speaking at the event Mansoor Ahamed - Founder and CEO, Attiitude Fashions Pvt Ltd said, "The Attiitude brand stands for those that follow their instincts and wear their rebellious streak on their sleeves. We are excited to have Chris on board with us. Chris has carved a niche for himself in the world of cricket with his fearless style of cricket and we see great synergies between Attiitude and Chris."

    Chris Gayle, who is equally known on and off the field for his flamboyance and distinctive style is not just the face of the brand but is impressed enough with the potential of the brand to actually invest in it. "Attiitude has been synonymous with alternative sports globally and it is a privilege to be a part of the great list of athletes Attiitude has on its roster. The brand echoes my philosophy and I feel a strong connect with it. Both Attiitude and I are committed to a long-term partnership. I am impressed by the way Attiitude has gained popularity across the globe in a short period of time and is committed to promoting an alternative attitude through sports," said Chris Gayle.

    Born of an urge to do what one pleases, others be damned. That's Attiitude for you. A UK-based fashion company, fronted with a worldwide shopping portal.

    But more than that, a mindset and a way of life that instinctively takes to alternative fashion.

    Our origins are typically defiant. In 2015, a group of fashion aficionados in London decided to do something about their growing disenchantment with existing labels. They started their own, and called it Attiitude (That extra "I" being a reinforcement of individuality).
    Attiitude is for those who wear their rebellious streak on their sleeve. And our clothing is designed for unapologetic self-expression of the wearer. We ensure no stitch in the clothing will stand in your way.

    Internationally acclaimed Italian designers and experts from prestigious design universities constitute our panel.We're capable of delivering to consumers across the world in the least possible time - knowing these are individuals who hate to wait around.

    Our expertise lies in alternative fashion.And we're not just about alternative clothing - but an alternative lifestyle. No wonder you'll find Attiitude associating with unconventional sports like parkour, skateboarding and the likes.

    Attiitude is for those who are bored to death of the straight and narrow paths of the world. And who won't hesitate to raise their middle finger. For these souls of unbridled passion, Attiitude presents in-your-face guy's range of clothing. Hoodies, jackets, joggers, tees. And accessories just as badass.

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  • Attiitude
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