Live Marketing Direct warns of door to door charity scams as more people look to support charity

Live Marketing Direct has been working within the charity sector since the beginning of 2010. Even during this relatively short period of time, they have recruited close to 15,000 new regular donors by conducting face to face fundraising activity on behalf of several well deserving charities. End Quote

(1888PressRelease) November 26, 2010 - A big part of their success and one of the principle reasons that clients choose to invest in face to face fundraising with Live Marketing Direct is the cost effective nature in which Live Marketing Direct are able to recruit donors on their behalf.

Following his success within the sector, Managing Director Tom Harris, himself a fundraiser for over 3 years, warns people of ways in which to detect bogus fundraisers and ensure that all donations that they pledge are indeed going to one of the many great causes he represents

"It is essential that when agreeing to donate to a charity you check the credentials of the fundraiser. The following are some of a number of ways in which to identify a genuine fundraiser"

• Wearing a current, photo ID badge
• Wearing charity branded tabard or clothing
• Are able to offer you a charity welcome pack as a donor
• Will only take your sort code and account number in order to set up the direct debit, never give a fundraiser the long number of your credit card or bank card
• Are able to verify their ID through a charity helpline number, feel free to call the charity to ensure that the fundraiser you are speaking to is genuine

One of the challenges that faces fundraising agencies is maintaining motivation in the face of such a challenging task. When asked how Tom manages to keep himself and his business motivated, he replies:

"Being able to work with such worthy causes and knowing the difference that we are ultimately making by recruiting regular donors is a big factor. When you know that what you do on a daily basis is making the world a better place it's really easy to stay motivated. That is what I genuinely feel, that is what inspired me to get involved in this industry in this first place and that is what I tell the fundraisers I work with every single day"

Despite the great job done so far, Live Marketing Direct doesn't plan to stop here,

"Our goals for next year are very big. We are currently working with and developing some of our top fundraisers with a view to expanding our fundraising activities nationwide. I am currently working with an amazing group of people and I am excited to be able to help them develop professionally. This ensures we are able to offer more charities the great service that we provide here at Live Marketing Direct in London"

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