LeadFormix Launches its Marketing Automation 2.0 Platform in United Kingdom

Top Quote LeadFormix, the United States based provider of next-generation marketing automation 2.0 solutions, announced today the launch of its marketing automation 2.0 product platform in the United Kingdom. End Quote
  • (1888PressRelease) November 04, 2010 - Berkshire, England - With a breakthrough, next-generation approach (patent-pending) which dramatically improves the volume of qualified leads, increases sales pipeline velocity, and connects sales teams with qualified prospects in real-time, LeadFormix is fast becoming the marketing automation platform of choice for most B2B companies in the United States and India.

    Over 350 organisations currently rely on LeadFormix's proven, collaborative sales and marketing platform to achieve sales and marketing alignment, to drive sales goals and to derive marketing metrics.

    According to Damon Young, Vice President of Sales, United States & Europe, G2iX, "We were eager to try LeadFormix, and it did not disappoint. By granting our Mac-enabled sales team and PC-using marketing team equal access to the website & business intelligence, we've been able to build tighter integration across the company, building stronger campaigns and uncovering sales leads & opportunities we'd never known even existed. I cannot express enough the value LeadFormix has brought to our pipeline."

    "Symphony was looking for a lead generation solution which can proactively discover potential prospects from its web site and provide the required intelligence to reach out to these prospects with targeted responses. While we were already using a marketing automation solution, it was limited only to the leads resulting from Form-Fills. LeadFormix presented an innovative solution to grow our lead generation many fold and we signed up. They have a compelling value proposition and implementation is quick. It has opened new doors for our business and would happily recommend it to anyone looking for a smart and cost effective lead generation solution," adds Heather Dalloul, AVP, Marketing, Symphony Services

    The LeadFormix marketing automation platform offers the unique benefit of being able to determine an online visitor's interests and intent, through using advanced behavioural analysis. Marketing and sales teams can now precisely manage lead nurturing programs and effectively target messages and offers customised around the interests of each individual lead.

    LeadFormix automated capabilities include:

    - Prospect profile completion, with identification of individuals and group decision-makers
    - Intent driven, enterprise-class email marketing with automated customisation
    - Lead scoring and workflow automation, drip marketing, and landing page creation
    - Integrated call-back for real-time connection to prospects

    On the occasion of this launch, Srihari Kumar, CEO, LeadFormix said,
    "The UK is an important emerging market for the Marketing Automation Industry. The growing popularity for CRM systems in the UK gives us confidence that B2B companies here are ready and open to adopting more advanced technologies which go beyond traditional CRM and offer deeper insight into the actions and motivations of their prospects. We believe our next generation Marketing Automation 2.0 platform, with its path-breaking intent inference technology, will redefine the process of generating and closing business Leads."

    About LeadFormix

    LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon and has offices in California, Michigan, India and now in Reading in England.

    For more information, please visit -- http://www.leadformix.com

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