LazyTown Entertainment gets busy with Mediabox-PA for Online Product Approvals

Top Quote LazyTown Entertainment is leveraging the advantages of managing all their product approvals via Mediabox-PA to reduce turnaround time and costs while streamlining the approval process for Agents and Licensees. End Quote
  • (1888PressRelease) March 01, 2011 - LazyTown Entertainment joined a group of over fifty leading Licensors and Agents from around the globe, when it licensed the Mediabox-PA (product approvals) software system earlier this past year. "We are so excited to be working with the LazyTown staff to help them streamline their approvals workflow. With the worldwide popularity of LazyTown and volume of SKU's being generated, we are honored to have been selected to help optimize this process though Mediabox-PA." says Conecture Technologies CEO Eric Rennagel. LazyTown has been using their customized Mediabox-PA system with hundreds of licensees worldwide.

    "We have been very impressed with the Mediabox-PA system since we started using it in January 2010. In addition to being easy to learn and use, Mediabox has helped us streamline our process, resulting in faster turnaround times. We estimate that since implementing Mediabox, we have reduced turnaround time by approximately 50%. It's great to have all material and comments regarding a submission in one place, as well as to be able to generate reports with a couple of clicks and add reviewer team members to individual projects when needed. After using Mediabox we can't imagine going back to our old system!" commented Maria Valles, an approvals manager within the LazyTown Approvals Department.

    The Mediabox-PA system enables Licensees to submit all their product design artwork files to the Licensor or Agent through a centralized online system. Mediabox-PA also enables Licensors and Agents to review the submitted artwork online, link their comments with each artwork file, and manage the workflow order of projects and submissions between their Licensees and their own staff. Licensees also use the application to log in and review comments and submit new, revised product designs though a 100% paperless workflow. All traffic, milestones, and activity are tracked and reported in real-time enabling Licensors to measure various performance metrics.

    For additional information on Conecture Technologies and its Mediabox hosted applications contact Emilee Feldman or visit our web site at

    About LazyTown Entertainment
    LazyTown is a children's entertainment and lifestyle brand with internationally acclaimed TV show, Live Theatre shows, Radio Station, Music, Publishing, DVD, Apparel and more than 6000 SKUs of merchandise.

    LazyTown has a unique competitive edge in promoting a healthy lifestyle for kids. From day one, all of LazyTown's entertainment products were carefully designed as a vehicle to carry the core health message that the brand is all about.

    About Conecture Technologies, LLC
    Conecture Technologies' focuses its solutions on the Consumer Products Licensing and Television Distribution industries. All products are available only as Software-as-a-Service (SaaS), and are pre-configured to work seamlessly for specific industries. The Mediabox-PA application for online creative product approvals workflow and collaboration is the most widely used tool of its kind in the Consumer Products Licensing industry. Mediabox-DAM is a digital asset management and digital media delivery application for television and film marketing and promotions departments and an online style guide asset and brand/trademark asset management and delivery service in the Consumer Products Licensing industry.

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